| Cognitive and affective determinants of fan satisfaction with sporting event attendance R Madrigal Journal of leisure research 27 (3), 205-227, 1995 | 989 | 1995 |
| Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship R Madrigal Psychology & marketing 18 (2), 145-165, 2001 | 937 | 2001 |
| Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty. DF Mahony, R Madrigal, D Howard Sport marketing quarterly 9 (1), 2000 | 898 | 2000 |
| The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products R Madrigal Journal of advertising 29 (4), 13-24, 2000 | 771 | 2000 |
| Residents' perceptions and the role of government R Madrigal Annals of tourism research 22 (1), 86-102, 1995 | 681 | 1995 |
| Predicting vacation activity preferences on the basis of value-system segmentation R Madrigal, LR Kahle Journal of Travel research 32 (3), 22-28, 1994 | 586 | 1994 |
| A tale of tourism in two cities R Madrigal Annals of Tourism Research 20 (2), 336-353, 1993 | 548 | 1993 |
| Personal values, traveler personality type, and leisure travel style R Madrigal Journal of Leisure research 27 (2), 125-142, 1995 | 365 | 1995 |
| Who makes the decision: The parent or the child? The perceived influence of parents and children on the purchase of recreation services DR Howard, R Madrigal Journal of leisure research 22 (3), 244-258, 1990 | 351 | 1990 |
| Investigating an evolving leisure experience: Antecedents and consequences of spectator affect during a live sporting event R Madrigal Journal of leisure research 35 (1), 23-48, 2003 | 255 | 2003 |
| Measuring the multidimensional nature of sporting event performance consumption R Madrigal Journal of Leisure Research 38 (3), 267-292, 2006 | 250 | 2006 |
| Social responsibility as a unique dimension of brand personality and consumers' willingness to reward R Madrigal, DM Boush Psychology & Marketing 25 (6), 538-564, 2008 | 221 | 2008 |
| Moderating and mediating effects of team identification in regard to causal attributions and summary judgments following a game outcome R Madrigal, J Chen Journal of Sport Management 22 (6), 717-733, 2008 | 188 | 2008 |
| The Role of Corporate Associations in New Product Evaluation. R Madrigal Advances in consumer research 27 (1), 2000 | 154 | 2000 |
| Team Quality and the Home Advantage. R Madrigal, J James Journal of Sport Behavior 22 (3), 1999 | 133 | 1999 |
| Married couples’ involvement with family vacations R Madrigal, ME Havitz, DR Howard Leisure Sciences 14 (4), 287-301, 1992 | 131 | 1992 |
| Hot vs. cold cognitions and consumers' reactions to sporting event outcomes R Madrigal Journal of Consumer Psychology 18 (4), 304-319, 2008 | 112 | 2008 |
| Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions CC Bee, R Madrigal Journal of Consumer Behaviour 12 (5), 370-381, 2013 | 106 | 2013 |
| Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising GX Xie, R Madrigal, DM Boush Journal of Business Ethics 129, 281-293, 2015 | 101 | 2015 |
| Suspense as an experience of mixed emotions: Feelings of hope and fear while watching suspenseful commercials R Madrigal, C Bee Advances in consumer research 32, 561, 2005 | 97 | 2005 |
