| Exploring consumers' product‐specific colour meanings H Kauppinen‐Räisänen, HT Luomala Qualitative Market Research: An International Journal 13 (3), 287-308, 2010 | 310 | 2010 |
| Contributions from mood research HT Luomala, M Laaksonen Psychology & Marketing 17 (3), 195-233, 2000 | 121 | 2000 |
| Food choice motives and bread liking of consumers embracing hedonistic and traditional values T Pohjanheimo, R Paasovaara, H Luomala, M Sandell Appetite 54 (1), 170-180, 2010 | 120 | 2010 |
| Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’–and ‘consumer value–brand symbolism (in) congruity’–accounts R Paasovaara, HT Luomala, T Pohjanheimo, M Sandell Journal of Consumer Behaviour 11 (1), 11-20, 2012 | 118 | 2012 |
| Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices HT Luomala Journal of Business Research 60 (2), 122-129, 2007 | 108 | 2007 |
| A qualitative exploration of mood-regulatory self-gift behaviors HT Luomala, M Laaksonen Journal of Economic Psychology 20 (2), 147-182, 1999 | 108 | 1999 |
| A qualitative exploration of a consumer's value‐based e‐trust building process: A framework development K Pennanen, T Tiainen, HT Luomala Qualitative Market Research: An International Journal 10 (1), 28-47, 2007 | 105 | 2007 |
| Dear Mr Chocolate: Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research L Zarantonello, HT Luomala Qualitative market research: An international Journal 14 (1), 55-82, 2011 | 104 | 2011 |
| Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful P Puska, S Kurki, M Lähdesmäki, M Siltaoja, H Luomala Appetite 121, 348-359, 2018 | 101 | 2018 |
| Mood-regulatory self-gifts: Development of a conceptual framework HT Luomala, M Laaksonen Journal of Economic Psychology 18 (4), 407-434, 1997 | 81 | 1997 |
| A mood-alleviative perspective on self-gift behaviours: Stimulating consumer behaviour theory development HT Luomala Journal of Marketing Management 14 (1-3), 109-132, 1998 | 76 | 1998 |
| Sweet and sour: music and taste associations M Kontukoski, H Luomala, B Mesz, M Sigman, M Trevisan, ... Nutrition & Food Science 45 (3), 357-376, 2015 | 72 | 2015 |
| An empirical analysis of the practices and therapeutic power of mood‐alleviative consumption in Finland HT Luomala Psychology & Marketing 19 (10), 813-836, 2002 | 72 | 2002 |
| Perceived health and taste ambivalence in food consumption H Luomala, M Jokitalo, H Karhu, HL Hietaranta-Luoma, A Hopia, ... Journal of Consumer Marketing 32 (4), 290-301, 2015 | 69 | 2015 |
| Get some respect–buy organic foods! When everyday consumer choices serve as prosocial status signaling H Luomala, P Puska, M Lähdesmäki, M Siltaoja, S Kurki Appetite 145, 104492, 2020 | 66 | 2020 |
| How do consumers solve value conflicts in food choices? An empirical description and points for theory-building HT Luomala, P Laaksonen, H Leipämaa Advances in Consumer Research 31 (1), 564-570, 2004 | 59 | 2004 |
| Gamified package: Consumer insights into multidimensional brand engagement H Syrjälä, H Kauppinen-Räisänen, HT Luomala, TN Joelsson, K Könnölä, ... Journal of business research 119, 423-434, 2020 | 53 | 2020 |
| Understanding how retail environments are perceived: a conceptualization and a pilot study HT Luomala The International Review of Retail, Distribution and Consumer Research 13 (3 …, 2003 | 52 | 2003 |
| The dynamics of (de) stigmatization: Boundary construction in the nascent category of organic farming M Siltaoja, M Lähdesmaki, N Granqvist, S Kurki, P Puska, H Luomala Organization Studies 41 (7), 993-1018, 2020 | 51 | 2020 |
| Male-male status signaling through favoring organic foods: Is the signaler perceived and treated as a friend or foe? P Puska, S Kurki, M Lähdesmäki, M Siltaoja, H Luomala Psychology & Marketing 33 (10), 843-855, 2016 | 50 | 2016 |