| Involved, transported, or emotional? Exploring the determinants of change in knowledge, attitudes, and behavior in entertainment-education ST Murphy, LB Frank, MB Moran, P Patnoe-Woodley Journal of communication 61 (3), 407-431, 2011 | 447 | 2011 |
| Telling stories, saving lives: creating narrative health messages LB Frank, ST Murphy, JS Chatterjee, MB Moran, L Baezconde-Garbanati Health communication 30 (2), 154-163, 2015 | 203 | 2015 |
| What makes anti-vaccine websites persuasive? A content analysis of techniques used by anti-vaccine websites to engender anti-vaccine sentiment MB Moran, M Lucas, K Everhart, A Morgan, E Prickett Journal of Communication in Healthcare 9 (3), 151-163, 2016 | 183 | 2016 |
| Hidden addiction: television S Sussman, MB Moran Journal of behavioral addictions 2 (3), 125-132, 2013 | 145 | 2013 |
| Amezola de Herrera, P., & Baezconde-Garbanati, LA (2015). Comparing the relative efficacy of narrative vs nonnarrative health messages in reducing health disparities using a … ST Murphy, LB Frank, JS Chatterjee, MB Moran, N Zhao American Journal of Public Health 105 (10), 2117-2123, 1971 | 140* | 1971 |
| Behavioral and psychosocial factors associated with COVID-19 skepticism in the United States CA Latkin, L Dayton, M Moran, JC Strickland, K Collins Current Psychology 41 (11), 7918-7926, 2022 | 132 | 2022 |
| Low-income minority seniors' enrollment in a cybercafé: psychological barriers to crossing the digital divide Y Jung, W Peng, M Moran, SAA Jin, M McLaughlin, M Cody, ... Educational gerontology 36 (3), 193-212, 2010 | 127 | 2010 |
| Receptivity to tobacco advertising and susceptibility to tobacco products JP Pierce, JD Sargent, MM White, N Borek, DB Portnoy, VR Green, ... Pediatrics 139 (6), 2017 | 114 | 2017 |
| Integrated connection to neighborhood storytelling network, education, and chronic disease knowledge among African Americans and Latinos in Los Angeles YC Kim, MB Moran, HA Wilkin, SJ Ball-Rokeach Journal of health communication 16 (4), 393-415, 2011 | 97 | 2011 |
| Why peer crowds matter: Incorporating youth subcultures and values in health education campaigns MB Moran, MW Walker, TN Alexander, JW Jordan, DE Wagner American journal of public health 107 (3), 389-395, 2017 | 94 | 2017 |
| Translating the link between social identity and health behavior into effective health communication strategies: An experimental application using antismoking advertisements MB Moran, S Sussman Health communication 29 (10), 1057-1066, 2014 | 94 | 2014 |
| Online tobacco marketing and subsequent tobacco use S Soneji, JW Yang, KE Knutzen, MB Moran, ASL Tan, J Sargent, K Choi Pediatrics 141 (2), 2018 | 93 | 2018 |
| An argument for ecological research and intervention in health communication MB Moran, LB Frank, N Zhao, C Gonzalez, P Thainiyom, ST Murphy, ... Journal of health communication 21 (2), 135-138, 2016 | 90 | 2016 |
| Tamale Lesson: A case study of a narrative health communication intervention LA Baezconde-Garbanati, JS Chatterjee, LB Frank, ST Murphy, MB Moran, ... Journal of Communication in Healthcare 7 (2), 82-92, 2014 | 86 | 2014 |
| The ability of narrative communication to address health-related social norms MB Moran, ST Murphy, L Frank, L Baezconde-Garbanati International Review of Social Research 3 (2), 131, 2013 | 82 | 2013 |
| Online tobacco marketing among US adolescent sexual, gender, racial, and ethnic minorities S Soneji, KE Knutzen, ASL Tan, MB Moran, JW Yang, J Sargent, K Choi Addictive behaviors 95, 189-196, 2019 | 72 | 2019 |
| A pilot test of the acceptability and efficacy of narrative and non-narrative health education materials in a low health literacy population MB Moran, LB Frank, JS Chatterjee, ST Murphy, L Baezconde-Garbanati Journal of communication in healthcare 9 (1), 40-48, 2016 | 65 | 2016 |
| Connecting with technology in lower-income US families VS Katz, MB Moran, C Gonzalez New Media & Society 20 (7), 2509-2533, 2018 | 63 | 2018 |
| Ethnic and socioeconomic disparities in recalled exposure to and self-reported impact of tobacco marketing and promotions MB Moran, K Heley, JP Pierce, R Niaura, D Strong, D Abrams Health communication 34 (3), 280-289, 2019 | 62 | 2019 |
| Individual, cultural and structural predictors of vaccine safety confidence and influenza vaccination among Hispanic female subgroups MB Moran, JS Chatterjee, LB Frank, ST Murphy, N Zhao, N Chen, ... Journal of immigrant and minority health 19, 790-800, 2017 | 60 | 2017 |
Sheila T. MurphyAnnenberg School for Communication and Journalism, USCVerified email at usc.edu