| How critical are critical reviews? The box office effects of film critics, star power, and budgets S Basuroy, S Chatterjee, SA Ravid Journal of marketing 67 (4), 103-117, 2003 | 1532 | 2003 |
| Mental accounting and changes in price: The frame dependence of reference dependence TB Heath, S Chatterjee, KR France Journal of consumer research 22 (1), 90-97, 1995 | 408 | 1995 |
| Asymmetric decoy effects on lower-quality versus higher-quality brands: Meta-analytic and experimental evidence TB Heath, S Chatterjee Journal of Consumer Research 22 (3), 268-284, 1995 | 370 | 1995 |
| Collective decision making, leadership, and collective intelligence: Tests with agent-based simulations and a Field study KA McHugh, FJ Yammarino, SD Dionne, A Serban, H Sayama, ... The Leadership Quarterly 27 (2), 218-241, 2016 | 157 | 2016 |
| Conflict and loss aversion in multiattribute choice: The effects of trade-off size and reference dependence on decision difficulty S Chatterjee, TB Heath Organizational Behavior and Human Decision Processes 67 (2), 144-155, 1996 | 156 | 1996 |
| The differential processing of price in gains and losses: The effects of frame and need for cognition S Chatterjee, TB Heath, SJ Milberg, KR France Journal of behavioral decision making 13 (1), 61-75, 2000 | 152 | 2000 |
| Fast and frequent: Investigating box office revenues of motion picture sequels S Basuroy, S Chatterjee Journal of Business Research 61 (7), 798-803, 2008 | 150 | 2008 |
| Delivery guarantees and the interdependence of marketing and operations S Chatterjee, SA Slotnick, MJ Sobel Production and Operations Management 11 (3), 393-410, 2002 | 88 | 2002 |
| Asymmetric competition in choice and the leveraging of competitive disadvantages TB Heath, G Ryu, S Chatterjee, MS McCarthy, DL Mothersbaugh, ... Journal of Consumer Research 27 (3), 291-308, 2000 | 87 | 2000 |
| Dam disasters-an assessment AK Biswas, S Chatterjee Eng. J.(Canada) 54 (3), 3-8, 1971 | 68 | 1971 |
| Using the phonemes of brand names to symbolize brand attributes TB Heath, S Chatterjee, KR France The AMA educator’s proceedings: Enhancing knowledge development in marketing …, 1990 | 66 | 1990 |
| Reacting to the scope of a data breach: The differential role of fear and anger S Chatterjee, X Gao, S Sarkar, C Uzmanoglu Journal of Business Research 101, 183-193, 2019 | 60 | 2019 |
| The role of regulatory fit on the attraction effect S Chatterjee, R Roy, AV Malshe Journal of Consumer Psychology 21 (4), 473-481, 2011 | 56 | 2011 |
| Market signals and relative preference: the moderating effects of conflicting information, decision focus, and need for cognition S Chatterjee, YS Kang, DP Mishra Journal of Business Research 58 (10), 1362-1370, 2005 | 53 | 2005 |
| Complexity, uniqueness, and similarity in between‐bundle choice MK Agarwal, S Chatterjee Journal of Product & Brand Management 12 (6), 358-376, 2003 | 53 | 2003 |
| The susceptibility of mental accounting principles to evaluation mode effects S Chatterjee, TB Heath, J Min Journal of behavioral decision making 22 (2), 120-137, 2009 | 41 | 2009 |
| Failing to suspect collusion in price-matching guarantees: Consumer limitations in game-theoretic reasoning S Chatterjee, TB Heath, S Basuroy Journal of Consumer Psychology 13 (3), 255-267, 2003 | 38 | 2003 |
| Innovation sequences over iterated offerings: A relative innovation, comfort, and stimulation framework of consumer responses TB Heath, S Chatterjee, S Basuroy, T Hennig-Thurau, B Kocher Journal of Marketing 79 (6), 71-93, 2015 | 35 | 2015 |
| Making judgments in a two-sequence cue environment: The effects of differential cue strengths, order sequence, and distraction D Biswas, A Biswas, S Chatterjee Journal of Consumer Psychology 19 (1), 88-97, 2009 | 33 | 2009 |
| Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials MD Dalman, S Chatterjee, J Min Journal of Business Research 115, 1-13, 2020 | 31 | 2020 |
suman basuroyUniversity of Texas at San AntonioVerified email at utsa.edu