| Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles DS Bortree, T Seltzer Public relations review 35 (3), 317-319, 2009 | 991 | 2009 |
| Presentation of self on the web: An ethnographic study of teenage girls’ weblogs DS Bortree Education, Communication & Information 5 (1), 25-39, 2005 | 443 | 2005 |
| Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis MW DiStaso, DS Bortree Public Relations Review 38 (3), 511-514, 2012 | 193 | 2012 |
| A tale of two sources in native advertising: Examining the effects of source credibility and priming on content, organizations, and media evaluations M Wu, Y Huang, R Li, DS Bortree, F Yang, A Xiao, R Wang American Behavioral Scientist 60 (12), 1492-1509, 2016 | 158 | 2016 |
| Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement M Vafeiadis, DS Bortree, C Buckley, P Diddi, A Xiao Journal of Product & Brand Management 29 (2), 209-222, 2020 | 121 | 2020 |
| Advancing relationship management theory: Mapping the continuum of relationship types RD Waters, DS Bortree Public Relations Review 38 (1), 123-127, 2012 | 113 | 2012 |
| The state of CSR communication research: A summary and future direction DS Bortree Public Relations Journal 8 (3), 1-8, 2014 | 109 | 2014 |
| Exploring adolescent–organization relationships: A study of effective relationship strategies with adolescent volunteers DS Bortree Journal of Public Relations Research 22 (1), 1-25, 2010 | 99 | 2010 |
| The impact of green initiatives on environmental legitimacy and admiration of the organization DS Bortree Public Relations Review 35 (2), 133-135, 2009 | 96 | 2009 |
| Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship R D. Waters, D Sevick Bortree, N TJ Tindall Employee relations 35 (6), 613-629, 2013 | 87 | 2013 |
| Race and inclusion in volunteerism: Using communication theory to improve volunteer retention DS Bortree, RD Waters Journal of Public Relations Research 26 (3), 215-234, 2014 | 80 | 2014 |
| What and how to communicate CSR? The role of CSR fit, modality interactivity, and message interactivity on social networking sites E Go, DS Bortree Journal of Promotion Management 23 (5), 727-747, 2017 | 75 | 2017 |
| Mediating the power of antecedents in public relationships: A pilot study DS Bortree Public Relations Review 37 (1), 44-49, 2011 | 71 | 2011 |
| “Can we talk about the direction of this church?”: The impact of responsiveness and conflict on millennials' relationship with religious institutions RD Waters, DS Bortree Journal of Media and Religion 11 (4), 200-215, 2012 | 70 | 2012 |
| Calling all volunteers: The role of stewardship and involvement in volunteer-organization relationships VS Harrison, A Xiao, HK Ott, D Bortree Public Relations Review 43 (4), 872-881, 2017 | 69 | 2017 |
| Improving volunteer retention efforts in public library systems: How communication and inclusion impact female and male volunteers differently RD Waters, DS Bortree International Journal of Nonprofit and Voluntary Sector Marketing 17 (2), 92-107, 2012 | 69 | 2012 |
| Communicating sustainability online: An examination of corporate, nonprofit, and university websites H Ott, R Wang, D Bortree Climate and Sustainability Communication, 129-146, 2018 | 68 | 2018 |
| Key trends in environmental advertising across 30 years in National Geographic magazine L Ahern, DS Bortree, AN Smith Public Understanding of Science 22 (4), 479-494, 2013 | 60 | 2013 |
| Admiring the organization: A study of the relational quality outcomes of the nonprofit organization-volunteer relationship DS Bortree, RD Waters Public Relations Journal 2 (3), 1-17, 2008 | 60 | 2008 |
| Building a better workplace for teen volunteers through inclusive behaviors RD Waters, DS Bortree Nonprofit Management and Leadership 20 (3), 337-355, 2010 | 58 | 2010 |
Marcia DiStasoUniversity of FloridaVerified email at ufl.edu