| Speaking up on black lives matter: A comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages J Yang, P Chuenterawong, K Pugdeethosapol Journal of Advertising 50 (5), 565-583, 2021 | 81 | 2021 |
| Anthropomorphism in CSR endorsement: A comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging J Yang, P Chuenterawong, H Lee, TM Chock Journal of Promotion Management 29 (5), 705-734, 2023 | 51 | 2023 |
| Human versus virtual influencer: The effect of humanness and interactivity on persuasive CSR messaging J Yang, P Chuenterawong, H Lee, Y Tian, TM Chock Journal of Interactive Advertising 23 (3), 275-292, 2023 | 39 | 2023 |
| Share or not? Effects of stereotypes on social media engagement using the stereotype content model Y Tian, J Yang, P Chuenterawong Journalism Practice 17 (3), 574-600, 2023 | 14 | 2023 |
| Interactive Communication Design to Enhance Tourists’ Traveling Experiences in Chiang Rai P Chuenterawong Commun. Media Asia Pac.(CMAP) 2, 73-92, 2019 | 2 | 2019 |
| Contentious Coexistence: The Function Of Material Exchanges In Venetian-egyptian Relations On The Eve Of The Ottoman Conquest (1480-1517) JJ Hysell Syracuse University, 2017 | 1 | 2017 |
| Rethinking Crisis Response: Cross-Cultural Insights From Comparing American and Korean Corporate Apologies J Yang, P Chuenterawong International Journal of Communication 19, 23, 2025 | | 2025 |
| UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS J Yang, P Chuenterawong, K Pugdeethosapol Global Marketing Conference, 360-365, 2023 | | 2023 |
Jeongwon (Jeong) YangAssistant Professor, University of MiamiVerified email at miami.edu
