| Diffusion and success factors of mobile marketing A Scharl, A Dickinger, J Murphy Electronic commerce research and applications 4 (2), 159-173, 2005 | 989 | 2005 |
| Helpful reviewers in TripAdvisor, an online travel community HA Lee, R Law, J Murphy Journal of Travel & Tourism Marketing 28 (7), 675-688, 2011 | 487 | 2011 |
| An investigation and conceptual model of SMS marketing A Dickinger, P Haghirian, J Murphy, A Scharl 37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004 | 444 | 2004 |
| Marketing robot services in hospitality and tourism: the role of anthropomorphism J Murphy, U Gretzel, J Pesonen Future of Tourism Marketing, 16-27, 2021 | 400 | 2021 |
| Dawning of the age of robots in hospitality and tourism: Challenges for teaching and research J Murphy, C Hofacker, U Gretzel European Journal of Tourism Research 15 (2017), 104-111, 2017 | 343 | 2017 |
| Hotel management and marketing on the Internet: An analysis of sites and features J Murphy, EJ Forrest, CE Wotring, RA Brymer The Cornell Hotel and Restaurant Administration Quarterly 37 (3), 7-82, 1996 | 329 | 1996 |
| Research on information technology in the hospitality industry P O’Connor, J Murphy International Journal of Hospitality Management 23 (5), 473-484, 2004 | 317 | 2004 |
| Primacy and recency effects on clicking behavior J Murphy, C Hofacker, R Mizerski Journal of computer-mediated communication 11 (2), 522-535, 2006 | 240 | 2006 |
| Getting permission: Exploring factors affecting permission marketing T Tezinde, B Smith, J Murphy Journal of Interactive Marketing 16 (4), 28-36, 2002 | 222 | 2002 |
| Islam and online imagery on Malaysian tourist destination websites NH Hashim, J Murphy, NM Hashim Journal of Computer-Mediated Communication 12 (3), 1082-1102, 2007 | 209 | 2007 |
| A qualitative study of Chinese wine consumption and purchasing: Implications for Australian wines F Liu, J Murphy International Journal of Wine Business Research 19 (2), 98-113, 2007 | 206 | 2007 |
| An exploratory study of marketing international education online L Gomes, J Murphy International Journal of Educational Management 17 (3), 116-125, 2003 | 202 | 2003 |
| Permission e-mail marketing as a means of targeted promotion A Marinova, J Murphy, BL Massey Cornell Hotel and Restaurant Administration Quarterly 43 (1), 61-69, 2002 | 162 | 2002 |
| The bandwagon effect: Swiss hotels' web-site and e-mail management J Murphy, D Olaru, R Schegg, S Frey The Cornell Hotel and Restaurant Administration Quarterly 44 (1), 71-87, 2003 | 156 | 2003 |
| World Wide Web banner advertisement copy testing CF Hofacker, J Murphy European Journal of Marketing 32 (7/8), 703-712, 1998 | 156 | 1998 |
| Journey to nowhere? E-mail customer service by travel agents in Singapore J Murphy, I Tan Tourism Management 24 (5), 543-550, 2003 | 144 | 2003 |
| Gender differences in Instagram hashtag use Z Ye, NH Hashim, F Baghirov, J Murphy Journal of Hospitality Marketing & Management 27 (4), 386-404, 2018 | 139 | 2018 |
| Take me back: validating the wayback machine J Murphy, NH Hashim, P O’Connor Journal of Computer-Mediated Communication 13 (1), 60-75, 2007 | 134 | 2007 |
| A review of hospitality website design frameworks NH Hashim, J Murphy, R Law Information and communication technologies in tourism 2007, 219-230, 2007 | 127 | 2007 |
| Qualitative research via focus groups: Will going online affect the diversity of your findings? B Richard, SA Sivo, M Orlowski, RC Ford, J Murphy, DN Boote, EL Witta Cornell Hospitality Quarterly 62 (1), 32-45, 2021 | 126 | 2021 |
Noor Hazarina HashimAssociate Professor, Faculty of Management, Universiti Teknologi MalaysiaVerified email at utm.my