| An international comparison of strategic management accounting practices C Guilding, KS Cravens, M Tayles Management accounting research 11 (1), 113-135, 2000 | 819 | 2000 |
| Performance consequences of brand equity management: evidence from organizations in the value chain A Baldauf, KS Cravens, G Binder Journal of product & brand management 12 (4), 220-236, 2003 | 802 | 2003 |
| Managing millennials: Embracing generational differences JS Stewart, EG Oliver, KS Cravens, S Oishi Business horizons 60 (1), 45-54, 2017 | 595 | 2017 |
| The reputation index:: Measuring and managing corporate reputation K Cravens, EG Oliver, S Ramamoorti European management journal 21 (2), 201-212, 2003 | 504 | 2003 |
| Employees: The key link to corporate reputation management KS Cravens, EG Oliver Business horizons 49 (4), 293-302, 2006 | 363 | 2006 |
| The impact of product-country image and marketing efforts on retailer-perceived brand equity: An empirical analysis A Baldauf, KS Cravens, A Diamantopoulos, KP Zeugner-Roth Journal of retailing 85 (4), 437-452, 2009 | 283 | 2009 |
| Trade credit terms: asymmetric information and price discrimination evidence from three continents R Pike, NS Cheng, K Cravens, D Lamminmaki Journal of Business Finance & Accounting 32 (5‐6), 1197-1236, 2005 | 237 | 2005 |
| Examining the role of transfer pricing as a strategy for multinational firms KS Cravens International Business Review 6 (2), 127-145, 1997 | 209 | 1997 |
| Assessing the performance of strategic alliances:: matching metrics to strategies K Cravens, N Piercy, D Cravens European Management Journal 18 (5), 529-541, 2000 | 204 | 2000 |
| An empirical study of the application of strategic management accounting techniques KS Cravens, C Guilding Advances in Management Accounting 10, 95-124, 2001 | 202 | 2001 |
| Analysis of co-operative interorganizational relationships, strategic alliance formation, and strategic alliance effectiveness DW Cravens∗, SH Shipp, KS Cravens Journal of Strategic Marketing 1 (1), 55-70, 1993 | 199 | 1993 |
| Strategic brand valuation: a cross-functional perspective KS Cravens, C Guilding Business Horizons 42 (4), 53-54, 1999 | 190 | 1999 |
| Reforming the traditional organization: the mandate for developing networks DW Cravens, SH Shipp, KS Cravens Business Horizons 37 (4), 19-29, 1994 | 135 | 1994 |
| Prioritizing performance measures within the balanced scorecard framework H Reisinger, KS Cravens, N Tell MIR: Management International Review, 429-437, 2003 | 127 | 2003 |
| Workplace culture mediates performance appraisal effectiveness and employee outcomes: A study in a retail setting KS Cravens, EG Oliver, S Oishi, JS Stewart Journal of Management Accounting Research 27 (2), 1-34, 2015 | 93 | 2015 |
| A framework for determining the influence of the corporate board of directors in accounting studies K Cravens, W Wallace Corporate Governance: An International Review 9 (1), 2-24, 2001 | 83 | 2001 |
| Measuring customer focus: an examination of the relationship between market orientation and brand valuation KS Cravens, C Guilding Journal of Strategic Marketing 8 (1), 27-45, 2000 | 70 | 2000 |
| Brand value accounting: an international comparison of perceived managerial implications KS Cravens, C Guilding Journal of International Accounting, Auditing and Taxation 10 (2), 197-221, 2001 | 65 | 2001 |
| An outcome-based assessment of international transfer pricing policy KS Cravens, WT Shearon Jr The International Journal of Accounting 31 (4), 419-443, 1996 | 62 | 1996 |
| Can a positive approach to performance evaluation help accomplish your goals? KS Cravens, EG Oliver, JS Stewart Business Horizons 53 (3), 269-279, 2010 | 61 | 2010 |
