| An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector D Martín-Consuegra, A Molina, Á Esteban Journal of Product & Brand Management 16 (7), 459-468, 2007 | 848 | 2007 |
| A destination-branding model: An empirical analysis based on stakeholders JA García, M Gómez, A Molina Tourism management 33 (3), 646-661, 2012 | 565 | 2012 |
| Tourism brochures: Usefulness and image A Molina, A Esteban Annals of tourism research 33 (4), 1036-1056, 2006 | 405 | 2006 |
| Tourism marketing information and destination image management A Molina, M Gómez, D Martín-Consuegra African journal of Business management 4 (5), 722, 2010 | 362 | 2010 |
| Relational benefits and customer satisfaction in retail banking A Molina, D Martín‐Consuegra, A Esteban International journal of bank marketing 25 (4), 253-271, 2007 | 359 | 2007 |
| An integrated model of social media brand engagement M Gómez, C Lopez, A Molina Computers in Human Behavior 96, 196-206, 2019 | 320 | 2019 |
| A model of tourism destination brand equity: The case of wine tourism destinations in Spain M Gomez, C Lopez, A Molina Tourism management 51, 210-222, 2015 | 287 | 2015 |
| Investigación de mercados ÁE Talaya, AM Collado Esic Editorial, 2014 | 263* | 2014 |
| Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations D Martín-Consuegra, E Díaz, M Gómez, A Molina Physiology & behavior 200, 104-110, 2019 | 205 | 2019 |
| Market orientation in service: A review and analysis Á Esteban, A Millan, A Molina, D Martín‐Consuegra European Journal of marketing 36 (9/10), 1003-1021, 2002 | 186 | 2002 |
| Wine tourism research: A systematic review of 20 vintages from 1995 to 2014 M Gómez, MA Pratt, A Molina Current Issues in Tourism 22 (18), 2211-2249, 2019 | 165 | 2019 |
| Introducción al marketing Á Millán, Á Esteban, DMC Navarro, AM Collado Ariel, Editorial SA, 2002 | 142 | 2002 |
| Segmentación de la demanda turística: un análisis aplicado a un destino de turismo cultural AM Collado, DMC Navarro, AE Talaya, ED Sánchez Revista de Análisis Turístico, 2007 | 139 | 2007 |
| The importance of packaging in purchase and usage behaviour M Gómez, D Martín‐Consuegra, A Molina International journal of Consumer studies 39 (3), 203-211, 2015 | 136 | 2015 |
| City branding in European capitals: An analysis from the visitor perspective M Gómez, AC Fernández, A Molina, E Aranda Journal of Destination Marketing & Management 7, 190-201, 2018 | 132 | 2018 |
| Market segmentation in wine tourism: strategies for wineries and destinations in Spain A Molina, M Gómez, B González-Díaz, Á Esteban Journal of Wine Research 26 (3), 192-224, 2015 | 132 | 2015 |
| Wine tourism in Spain: denomination of origin effects on brand equity M Gómez, A Molina International Journal of Tourism Research 14 (4), 353-368, 2012 | 125 | 2012 |
| Service-Dominant Logic in tourism: the way to loyalty JJ Blazquez-Resino, A Molina, A Esteban-Talaya Current issues in Tourism 18 (8), 706-724, 2015 | 113 | 2015 |
| The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries M Gómez-Rico, A Molina-Collado, ML Santos-Vijande, ... Current Psychology 42 (15), 12711-12727, 2023 | 104 | 2023 |
| Sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020 A Molina-Collado, ML Santos-Vijande, M Gómez-Rico, JM Madera International Journal of Contemporary Hospitality Management 34 (8), 3029-3064, 2022 | 94 | 2022 |
Mar Gómez-RicoAssociate Professor of Marketing, University of Castilla-La ManchaVerified email at uclm.es