| Students’ perceptions and experiences of social media in higher education S Neier, LT Zayer Journal of Marketing Education 37 (3), 133-143, 2015 | 271 | 2015 |
| Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics? L Tuncay Zayer, CA Coleman Journal of Advertising 44 (3), 1-12, 2015 | 196 | 2015 |
| Pursuing parenthood: Integrating cultural and cognitive perspectives on persistent goal striving E Fischer, CC Otnes, L Tuncay Journal of Consumer Research 34, 425-440, 2007 | 116 | 2007 |
| The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers L Tuncay, C Otnes Journal of Retailing 84 (4), 487-499, 2008 | 110 | 2008 |
| Transformative Intersectionality: Moving Business Towards a Critical Praxis L Steinfield, M Sanghvi, LT Zayer, CA Coleman, N Ourahmoune, ... Journal of Business Research 100 (July), 366-375, 2019 | 96 | 2019 |
| Consumption and gender identity in popular media: discourses of domesticity, authenticity, and sexuality LT Zayer, K Sredl, MA Parmentier, C Coleman Consumption Markets & Culture 15 (4), 333-357, 2012 | 94 | 2012 |
| GENDER JUSTICE AND THE MARKET: A TRANSFORMATIVE CONSUMER RESEARCH PERSPECTIVE W Hein, L Steinfield, N Ourahmoune, CA Coleman, LT Zayer, J Littlefield Journal of Public Policy & Marketing, 2016 | 87 | 2016 |
| Gender, culture, and consumer behavior CC Otnes, LT Zayer Taylor & Francis, 2012 | 86 | 2012 |
| An exploration of men's brand relationships LT Zayer, S Neier Qualitative Market Research: An International Journal 14 (1), 83-104, 2011 | 80 | 2011 |
| Conceptualizations of masculinity among a “new” breed of male consumers L Tuncay | 74 | 2006 |
| Men and masculinities in a changing world:(de) legitimizing gender ideals in advertising LT Zayer, MA McGrath, P Castro-González European Journal of Marketing, 2019 | 58 | 2019 |
| Power logics of consumers’ gendered (in) justices: Reading reproductive health interventions through the transformative gender justice framework LA Steinfield, CA Coleman, L Tuncay Zayer, N Ourahmoune, W Hein Consumption Markets & Culture 22 (4), 406-429, 2019 | 56 | 2019 |
| The nature and implications of consumers’ experiential framings of failure in high-risk service contexts LT Zayer, CC Otnes, EM Fischer Journal of Service Research 18 (3), 303-317, 2015 | 51 | 2015 |
| Climbing the Ladder or Chasing a Dream? Men’s Responses to Idealized Portrayals of Masculinity in Advertising CC Otnes, LT Zayer Gender, Culture, and Consumer Behavior, 119-142, 2012 | 41 | 2012 |
| Transformative Advertising Research: Reimagining the Future of Advertising L Gurrieri, L Tuncay Zayer, CA Coleman Journal of Advertising, 1-18, 2022 | 38 | 2022 |
| Self-presentation and gender on social media: an exploration of the expression of “authentic selves” K Kondakciu, M Souto, LT Zayer Qualitative Market Research: An International Journal, 2022 | 35 | 2022 |
| Exploring the link between masculinity and consumption L Tuncay, C Otnes Brick and mortar shopping in the 21st century: An overview, 153-169, 2007 | 35 | 2007 |
| A Typology of Men's Conceptualizations of Ideal Masculinity in Advertising LT Zayer Advertising & Society Review 11 (1), 2010 | 27 | 2010 |
| A Research Agenda for (Gender) Troubled Times: Striving for a Better Tomorrow C Coleman, E Fischer, LT Zayer Journal of the Association for Consumer Research 6 (2), 205-210, 2021 | 25 | 2021 |
| Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy L Gurrieri, A Prothero, S Bettany, S Dobscha, J Drenten, S Ferguson, ... Gender, Work & Organization, 2022 | 24 | 2022 |
Cele OtnesUniversity of Illinois Verified email at illinois.edu
Laurel SteinfieldIvey Business School, University of Western Ontario; Bentley UniversityVerified email at ivey.caWendy HeinBirkbeck University of LondonVerified email at bbk.ac.uk
Nacima OurahmouneKedge Business SchoolVerified email at kedgebs.com
Jenna DrentenQuinlan School of Business, Loyola University ChicagoVerified email at luc.edu
Pauline MaclaranProfessor of Marketing & Consumer ResearchVerified email at rhul.ac.uk
Jeffrey B. SchmidtUniversity of OklahomaVerified email at ou.edu
Angeline Scheinbaum, PhDDan Duncan Endowed Professor of Sport Marketing Associate Professor of Marketing, Clemson UniversityVerified email at clemson.edu