| Green marketing approaches and their impact on green purchase intentions: Mediating role of green brand image and consumer beliefs towards the environment MU Majeed, S Aslam, SA Murtaza, S Attila, E Molnár Sustainability 14 (18), 11703, 2022 | 200 | 2022 |
| Assessing the impact of green hiring on sustainable performance: mediating role of green performance management and compensation JM Martins, H Aftab, MN Mata, MU Majeed, S Aslam, AB Correia, PN Mata International Journal of Environmental Research and Public Health 18 (11), 5654, 2021 | 105 | 2021 |
| Empirical investigation of work-related social media usage and social-related social media usage on employees’ work performance RM Dantas, H Aftab, S Aslam, MU Majeed, AB Correia, HA Qureshi, ... Behavioral Sciences 12 (8), 297, 2022 | 23 | 2022 |
| SOCIAL MEDIA ANALYTICS LENS: A STUDY ON CONSUMER PERCEIVED RISK TO SHARE INFORMATION ON SOCIAL MEDIA NETWORKS MU Majeed, A Mahmood, E Molnar, SA Murtaza Humanities & Social Sciences Reviews 9 (No 2), 258-268, 2021 | 10 | 2021 |
| THE ROLE OF INTELLECTUAL CAPITAL IN SHAPING BUSINESS PERFORMANCE: MEDIATING ROLE OF INNOVATION AND LEARNING H Aftab, S Aslam, MU Majeed Academy of Strategic Management Journal 20 (2S), 2021 | 9 | 2021 |
| Determining online consumer’s luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics MU Majeed, H Aftab, A Arslan, Z Shakeel Plos one 19 (2), e0295514, 2024 | 6 | 2024 |
| Transformational Leadership and Project Success: The Roles of Social Capital and Self-Efficacy T Raza, SA Ali, MU Majeed International Journal of Management Studies 31 (1), 335-371, 2024 | 5 | 2024 |
| Analyzing the Effectiveness of Influencer Campaigns in Driving Customer Acquisition and Retention: Perspectives from Unilever Pakistan A Khan, Z Hussain, MU Majeed, A Padhi Advances in Data Analytics for Influencer Marketing: An Interdisciplinary …, 2024 | 1 | 2024 |
| The Interplay of Mental Budgeting, Self-Control, and Financial Behavior: Implications for Individual Financial Well-Being SA Ali, S Aslam, MU Majeed, M Usman Pakistan Journal of Humanities and Social Sciences 12 (2), 1038–1049-1038–1049, 2024 | 1 | 2024 |
| Metaverse and Sustainable Business Models in SMEs AA Zahid Hussain, Arman Khan, Muhammad Ussama Majeed IGI Publisher 10.4018/979-8-3693-9005-4, 2025 | | 2025 |
| The Effect of NFTs Metaverse Engagement and Digital Personalization on Brand Accessibility: The Mediating Role of Inclusive Brand Strategies S Aslam, MU Majeed, Z Hussain Metaverse and Sustainable Business Models in SMEs, 291-316, 2025 | | 2025 |
| Unravelling the Interplay between Personality Traits and Financial Behaviour among Young Adults in Pakistan H Aftab, MU Majeed, A Arslan, W Javeed Empirical Economic Review 7 (2), 2024 | | 2024 |
| Navigating the New Normal: Psychological Capital's Mediating Role in the Work-From-Home Paradigm F Tahir, MU Majeed, HA Qureshi, S Aslam The Critical Review of Social Sciences Studies 2 (2), 190-209, 2024 | | 2024 |
| The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry. AK Hussain Zahid, Muhammad Ussama Majeed International Journal of Marketing, Communication and New Media, 2024 | | 2024 |
Sumaira AslamUMT - University of Management and TechnologyVerified email at umt.edu.pk
