‪Walter W. Zhang‬ - ‪Google Scholar‬

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Co-authors

Sanjog MisraUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
Günter J. HitschKilts Family Professor of Marketing, University of Chicago Booth School of BusinessVerified email at chicagobooth.edu
Daniel M. BartelsUniversity of ChicagoVerified email at uchicago.edu

Walter W. Zhang

Walter W. Zhang

The Wharton School of the University of Pennsylvania

Verified email at wharton.upenn.edu - Homepage

Marketing Economics Machine Learning


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Heterogeneous treatment effects and optimal targeting policy evaluation GJ Hitsch, S Misra, WW Zhang Available at SSRN 3111957, 2023	119	2023
Coarse personalization WW Zhang, S Misra arXiv preprint arXiv:2204.05793, 2022	5	2022
Optimal comprehensible targeting WW Zhang The University of Chicago, 2024	4	2024
Consumers’ mental representation of expenditures: Implications for spending and saving decisions L Fei, DM Bartels Available at SSRN 4109519, 2023	2	2023

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