| Will a Family Brand Image be Diluted by an Unfavorable Brand Extension? A Brand Trial-Based Approach. JW Chang Advances in Consumer Research 29 (1), 2002 | 46 | 2002 |
| The asymmetric patterns of adverse extension effects on narrow and broad brands: perspectives on brand structure and extension typicality JW Chang Journal of Product & Brand Management 29 (7), 985-997, 2020 | 9 | 2020 |
| To sponsor or not to sponsor: Transgressions are unequally detrimental JW Chang Journal of Global Scholars of Marketing Science 27 (3), 209-225, 2017 | 6 | 2017 |
| Varieties of Family Brand Entitativity. J Chang, YC Lou Advances in Consumer Research 37, 2010 | 5 | 2010 |
| The Determination Roles of Category and Attribute Factors on the Reciprocal Effects of Brand Extensions JW Chang European Advances in Consumer Research 5, 24-29, 2001 | 3 | 2001 |
| I am ugly, but I am tender: The dominance of moral character and warmth JW Chang Sport, Business and Management: An International Journal 8 (2), 153-176, 2018 | 2 | 2018 |
| Assessing adverse effects of inferior innovations with brand innovability: perspectives of consumer innovativeness JW Chang Journal of technology management & innovation 12 (4), 55-64, 2017 | 2 | 2017 |
| Brand Similarity, Cohesiveness, and Diversity in Extension Feedback Effects JW Chang, H Zhang, YC Lou Winter Marketing Academic Conference 2016, 2016 | 2 | 2016 |
| The perception of family brand entitativity and varieties of family brands J Chang, YC Lou Advances in Consumer Research 36, 971-972, 2009 | 2 | 2009 |
| Application of probabilistic risk analysis techniques to evaluate the role of fire dampers in a cascaded ventilation system J Chang, DB Hunt, PE Jahn Published in 26th DOD explosives safety seminar proceedings, Department of …, 1994 | 2 | 1994 |
| Moral character effects in endorser perception JW Chang Management & Marketing 12 (2), 171, 2017 | 1 | 2017 |
| The impacts of contextual cues on the effects of brand extension B Wu, JW Chang | 1 | 2010 |
| Expectation disconfirmation as a moderator of brand extension evaluation JW Chang, YC Lou Asia Pacific Advances in Consumer Research 5, 316-322, 2002 | 1 | 2002 |
| Brand Diversity and Brand Similarity Impacts on Brand Evaluations. JW Chang Journal of Marketing Development & Competitiveness 18 (2), 2024 | | 2024 |
| Brand Essence Effects on Extension Information Accessibility JW Chang Journal of Marketing Development and Competitiveness 18 (4), 1-6, 2024 | | 2024 |
| Variability of Brands: Perspectives of Perceived Entitativity: An Abstract JW Chang, KY Wang, YC Lou Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| The influence of quality diversity on brand evaluations JW Chang 2020 American Marketing Association Winter Educators' conferences proceedings, 2020 | | 2020 |
| Variability of Brands: Perspectives of Perceived Entitativity JW Chang, KY Wang, YC Lou Academy of marketing science, 2019 | | 2019 |
| BRAND STRUCTURES MATTER EXTENSION SPILLOVER EFFECTS JW Chang Global Marketing Conference, 1174-1174, 2018 | | 2018 |
| The adverse effects of inferior innovations JW Chang, DS White Management & Marketing 12 (3), 361, 2017 | | 2017 |