| From data to action: How marketers can leverage AI C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis Business horizons 63 (2), 227-243, 2020 | 486 | 2020 |
| The international transfer of store brand image S Burt, A Mavrommatis Int. Rev. of Retail, Distribution and Consumer Research 16 (4), 395-413, 2006 | 131 | 2006 |
| Seeing light in the dark: Investigating the dark side of social media and user response strategies S Sands, C Campbell, C Ferraro, A Mavrommatis European Management Journal 38 (1), 45-53, 2020 | 44 | 2020 |
| Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective P Argouslidis, D Skarmeas, A Kühn, A Mavrommatis European Journal of Marketing 52 (9/10), 1931-1955, 2018 | 40 | 2018 |
| How small service failures drive customer defection: Introducing the concept of microfailures S Sands, C Campbell, L Shedd, C Ferraro, A Mavrommatis Business Horizons 63 (4), 573-584, 2020 | 26 | 2020 |
| Outcomes of decision speed: An empirical study in product elimination decision-making processes P Argouslidis, G Baltas, A Mavrommatis European Journal of Marketing 48 (5/6), 982-1008, 2014 | 25 | 2014 |
| An empirical investigation into the determinants of decision speed in product elimination decision processes PC Argouslidis, G Baltas, A Mavrommatis European Management Journal 33 (4), 268-286, 2015 | 22 | 2015 |
| A machine-learning based approach to measuring constructs through text analysis HY Tsao, CL Campbell, S Sands, C Ferraro, A Mavrommatis, S Lu European Journal of Marketing 54 (3), 511-524, 2020 | 17 | 2020 |
| Diversity representation in advertising C Campbell, S Sands, B McFerran, A Mavrommatis Journal of the Academy of Marketing Science, 1-29, 2023 | 14 | 2023 |
| Can a whisper boost recall of video advertisements?: Exploring the effects of autonomous sensory meridian response (ASMR) in advertising S Sands, C Campbell, A Mavrommatis, V Kadomskaia Journal of Advertising Research 62 (3), 287-296, 2022 | 12 | 2022 |
| Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework G Costa, A Mavrommatis, M Vila, S Valdes Advances in National Brand and Private Label Marketing: Fourth International …, 2017 | 7 | 2017 |
| From mining to meaning: How B2B marketers can leverage text to inform strategy HY Tsao, C Campbell, S Sands, A Mavrommatis Industrial Marketing Management 106, 90-98, 2022 | 4 | 2022 |
| Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising J Cohen, S Sands, C Campbell, A Mavrommatis Journal of Retailing and Consumer Services 80, 103900, 2024 | 2 | 2024 |
| La revolución de la inteligencia artificial en ‘marketing’: más allá de la singularidad DL Lopez, A Mavrommatis, J Bachs Harvard Deusto Business Review, 6-17, 2024 | | 2024 |
| Corrigendum to ‘How small service failures drive customer defection: Introducing the concept of microfailures’,[Business Horizons, Volume 63, Issue 4, July–August 2020, Pages … S Sands, C Campbell, L Shedd, C Ferraro, A Mavrommatis Business Horizons 64 (4), 563, 2021 | | 2021 |
| Productos nacidos de la experiencia del cliente A Mavrommatis, D Roman Harvard Deusto Márketing y Ventas, 6-11, 2019 | | 2019 |
| De la servucción a la vivencia: potenciando la experiencia transformadora en el punto de venta A Mavrommatis, G Costa Harvard Deusto Márketing y Ventas, 12-19, 2019 | | 2019 |
| ON RELATIONSHIP VALUE IN INTERNATIONAL MARKETING CHANNELS D Skarmeas, P Argouslidis, F Kokkinaki, A Mavrommatis, A Lisboa Global Marketing Conference, 1330-1330, 2018 | | 2018 |
| Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework GC Guix, A Mavrommatis, SV Gandarillas, MMV Fernández-Santacruz 4th International Conference on Research on National Brand & Private Label …, 2017 | | 2017 |
| Eataly:" poesía" italiana que revoluciona el acto de comprar GC Guix, A Mavrommatis | | 2016 |
