| What impact? A framework for measuring the scale and scope of social performance A Ebrahim, VK Rangan California management review 56 (3), 118-141, 2014 | 780 | 2014 |
| Building and sustaining buyer–seller relationships in mature industrial markets D Narayandas, VK Rangan Journal of Marketing 68 (3), 63-77, 2004 | 756 | 2004 |
| Strategic channel design E Anderson, GS Day, VK Rangan MIT Sloan Management Review, 1997 | 478 | 1997 |
| The limits of nonprofit impact: A contingency framework for measuring social performance AS Ebrahim, VK Rangan Harvard Business School General Management Unit Working Paper, 10-099, 2010 | 440 | 2010 |
| The truth about CSR K Rangan, L Chase, S Karim Harvard Business Review 93 (1/2), 40-49, 2015 | 427 | 2015 |
| Manage customers for profits (not just sales) BP Shapiro, VK Rangan, RT Moriarty, EB Ross Harvard Business Review 65 (5), 101-108, 1987 | 405 | 1987 |
| Channel selection for new industrial products: A framework, method, and application VK Rangan, MAJ Menezes, EP Maier Journal of Marketing 56 (3), 69-82, 1992 | 272 | 1992 |
| Staple yourself to an order BP Shapiro, VK Rangan, JJ Sviokla Understanding Business: Processes 187, 2001 | 254 | 2001 |
| Segmenting customers in mature industrial markets VK Rangan, RT Moriarty, GS Swartz Journal of Marketing 56 (4), 72-82, 1992 | 233 | 1992 |
| Segmenting the base of the pyramid VK Rangan, M Chu, D Petkoski Harvard Business Review 89 (6), 113-117, 2011 | 227 | 2011 |
| Going to market: distribution systems for industrial products ER Corey, FV Cespedes, VK Rangan (No Title), 1989 | 199 | 1989 |
| Gray markets: causes and cures FV Cespedes, ER Corey, VK Rangan Harvard Business Review 66 (4), 75-83, 1988 | 177 | 1988 |
| A model for managing system conflict during franchise expansion PJ Kaufmann, VK Rangan Journal of Retailing 66 (2), 155, 1990 | 163 | 1990 |
| Valuing the cause marketing relationship JT Gourville, VK Rangan California Management Review 47 (1), 38-57, 2004 | 157 | 2004 |
| Beating the commodity magnet VK Rangan, GT Bowman Industrial Marketing Management 21 (3), 215-224, 1992 | 156 | 1992 |
| Lofty missions, down-to-earth plans VK Rangan Harvard Business Review 82 (3), 112-112, 2004 | 145 | 2004 |
| Transaction cost theory: Inferences from clinical field research on downstream vertical integration VK Rangan, ER Corey, F Cespedes Organization Science 4 (3), 454-477, 1993 | 132 | 1993 |
| PUTTING THE BRAKES ON IMPACT: A CONTINGENCY FRAMEWORK FOR MEASURING SOCIAL PERFORMANCE. A Ebrahim, VK Rangan Academy of Management Proceedings 2010 (1), 1-6, 2010 | 109 | 2010 |
| Do better at doing good. VK Rangan, S Karim Harvard Business Review 74 (3), 42-51, 1996 | 102 | 1996 |
| Unilever in India: Hindustan Lever's project shakti--Marketing FMCG to the rural consumer VK Rangan, R Rajan (No Title), 2007 | 88 | 2007 |
