| Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification H Rim, SU Yang, J Lee Journal of Business Research 69 (9), 3213-3219, 2016 | 192 | 2016 |
| New insights into socially responsible consumers: The role of personal values J Lee, M Cho International Journal of Consumer Studies 43 (2), 123-133, 2019 | 100 | 2019 |
| Corporate social responsibility advertising in social media: A content analysis of the fashion industry's CSR advertising on Instagram K Kwon, J Lee Corporate Communications: An International Journal 26 (4), 700-715, 2021 | 61 | 2021 |
| Product type and spokespersons in native advertising–the role of congruency and acceptance J Kim, J Lee, YJ Chung Journal of Interactive Advertising 17 (2), 109-123, 2017 | 55 | 2017 |
| Evolution of corporate social responsibility: A content analysis of United States magazine advertising, 1980–2009 J Lee, H Rim Journal of Promotion Management 24 (4), 555-577, 2018 | 34 | 2018 |
| The mediating effects of message agreement on millennials’ response to advocacy advertising OSAC Bravo, J Lee Journal of Marketing Communications 26 (8), 856-873, 2020 | 33 | 2020 |
| From green advertising to greenwashing: Content analysis of global corporations’ green advertising on social media K Kwon, J Lee, C Wang, VS Diwanji International Journal of Advertising 43 (1), 97-124, 2024 | 23 | 2024 |
| The efficacy of cause-related marketing within a social network: The effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive J Kim, J Lee, S Kim Journal of Marketing Communications 23 (5), 429-455, 2017 | 22 | 2017 |
| Effects of online brand community on brand loyalty: A uses and gratifications perspective J Lee University of Florida, 2009 | 21 | 2009 |
| Doing right matters in doing good: The role of CSR fit on building company credibility and reputation through consumer attributions. C Wang, J Lee Journal of Leadership, Accountability, and Ethics, 2018 | 19 | 2018 |
| The effect of consumer characteristics on the cause-related marketing campaign: The role of personal life values J Lee, J Kim International Journal of Business and Management 11 (9), 82, 2016 | 18 | 2016 |
| Antecedents of ideal body image and body dissatisfaction: The role of ethnicity, gender and age among the consumers in the USA S Chapa, FF Jordan Jackson, J Lee Journal of Global Fashion Marketing 11 (2), 190-206, 2020 | 17 | 2020 |
| Facebook, Twitter, and Instagram: Simultaneously examining the association between three social networking sites and relationship stress and satisfaction. FA Delle, RB Clayton, FF Jordan Jackson, J Lee Psychology of Popular Media 12 (3), 335, 2023 | 16 | 2023 |
| Consumer evaluation of cause-brand alliance in cause-related advertising: The role of brand familiarity and personal relevance J Lee, H Rim Business Management and Strategy 8 (1), 103-122, 2017 | 16 | 2017 |
| Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency VS Diwanji, J Lee, J Cortese Journal of Strategic Marketing 32 (7), 947-964, 2024 | 15 | 2024 |
| Moderating effects of social norms and alcohol consumption on message framing in responsible drinking campaigns: Value from deviance regulation theory SY Park, H Son, J Lee, E Go Health Communication 35 (7), 793-803, 2020 | 14 | 2020 |
| Exploring message framing to engage parents in early screening for autism spectrum disorder A Delehanty, J Lee, JL Hooker, J Cortese, J Woods Patient Education and Counseling 103 (12), 2525-2531, 2020 | 12 | 2020 |
| Do brands talk differently?: An examination of product category involvement of elaboration likelihood model in Facebook YS Lee, J Lee The Journal of Advertising and Promotion Research 3 (2), 45-84, 2014 | 11 | 2014 |
| Exploring eWOM in Online Consumer Reviews: Experience Versus Search Goods J Kim, J Lee, M Ragas Web Journal of Mass Communication Research 32, 1-16, 2011 | 9 | 2011 |
| Media frames and ethnic minority women in Korea: Expanding a generic frame in minority studies M Cho, J Lee, J Im Asian Journal of Women's Studies 18 (4), 108-135, 2012 | 8 | 2012 |
Hyejoon RimUniversity of Minnesota, Twin CitiesVerified email at umn.edu