| Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 535 | 2023 |
| Experiencing Nature: Embodying Animals in Immersive Virtual Environments Increases Inclusion of Nature in Self and Involvement with Nature SJG Ahn, J Bostick, E Ogle, KL Nowak, K McGillicuddy, JN Bailenson Journal of Computer-Mediated Communication 21 (6), 399-419, 2016 | 516 | 2016 |
| The Effect of Embodied Experiences on Self-Other Merging, Attitude, and Helping Behavior SJ Ahn, AMT Le, J Bailenson Media Psychology 16 (1), 7-38, 2013 | 358 | 2013 |
| Short- and long-term effects of embodied experiences in immersive virtual environments on environmental locus of control and behavior. SJG Ahn, J Bailenson, D Park Computers in Human Behavior 39, 235-245, 2014 | 328 | 2014 |
| Avatars Versus Agents: A Meta-Analysis Quantifying the Effect of Agency on Social Influence J Fox, SJ Ahn, JH Janssen, L Yeykelis, KY Segovia, JN Bailenson Human–Computer Interaction 30, 401-432, 2015 | 325 | 2015 |
| Self-endorsing versus other-endorsing in virtual environments SJ Ahn, JN Bailenson Journal of Advertising 40 (2), 93-106, 2011 | 236 | 2011 |
| Explicating the “Like” on Facebook brand pages: The effect of intensity of Facebook use, number of overall “Likes,” and number of friends’ “Likes” on consumers’ perceived brand … J Phua, SJG Ahn Journal of Marketing Communications 22 (5), 544-559, 2016 | 216 | 2016 |
| Framing virtual experiences: Effects on environmental efficacy and behavior over time SJG Ahn, J Fox, KR Dale, JA Avant Communication Research 42 (6), 839-863, 2015 | 152 | 2015 |
| Incorporating immersive virtual environments in health promotion campaigns: A construal-level theory approach SJG Ahn Health Communication 30 (6), 545-556, 2015 | 145 | 2015 |
| The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse SJ Ahn, J Kim, J Kim Journal of Advertising 51 (5), 592-607, 2022 | 136 | 2022 |
| Native Advertising as a New Public Relations Tactic K Sweetser, SJG Ahn, G Golan, A Hochman American Behavioral Scientist 60 (12), 1442-1457, 2016 | 128 | 2016 |
| TV advertising engagement as a state of immersion and presence J Kim, SJG Ahn, L Reid, ES Kwon Journal of Business Research, 2017 | 102 | 2017 |
| Rewards that undermine customer loyalty? A motivational approach to loyalty programs K Kim, SJG Ahn Psychology & Marketing 34 (9), 842-852, 2017 | 96 | 2017 |
| Mixed reality virtual pets to reduce childhood obesity K Johnsen, SJG Ahn, T Robertson, J Moore, S Brown, A Marable, A Basu IEEE Transactions on Visualization and Computer Graphics 20 (4), 523-530, 2014 | 86 | 2014 |
| Avatars SJ Ahn, J Fox, JN Bailenson Leadership in science and technology: A reference handbook, 695-702, 2011 | 73 | 2011 |
| Embodied experiences in immersive virtual environments: Effects on pro-environmental attitude and behavior SJ Ahn Stanford University, 2011 | 72 | 2011 |
| Points-Based Reward Systems in Gamification Impact Children’s Physical Activity Strategies and Psychological Needs SJG Ahn, K Johnsen, C Ball Health Education & Behavior, 2019 | 69 | 2019 |
| Using virtual pets to promote physical activity in children: An application of the youth physical activity promotion model SJG Ahn, K Johnsen, T Robertson, J Moore, S Brown, A Marable, A Basu Journal of Health Communication 20 (7), 807-815, 2015 | 68 | 2015 |
| Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned GJ Nowak, NJ Evans, BW Wojdynski, SJG Ahn, ME Len-Rios, K Carera, ... Vaccine 38 (5), 1225-1233, 2020 | 67 | 2020 |
| Unintended consequences of spatial presence on learning in virtual reality SJG Ahn, KL Nowak, JN Bailenson Computers & Education 186, 104532, 2022 | 66 | 2022 |
