| Managing images in different cultures: A cross-national study of color meanings and preferences TJ Madden, K Hewett, MS Roth Journal of international marketing 8 (4), 90-107, 2000 | 1133 | 2000 |
| Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: implications for managing global marketing operations K Hewett, WO Bearden Journal of marketing 65 (4), 51-66, 2001 | 714 | 2001 |
| A multi‐theoretical model of knowledge transfer in organizations: Determinants of knowledge contribution and knowledge reuse S Watson, K Hewett Journal of management studies 43 (2), 141-173, 2006 | 674 | 2006 |
| Brand buzz in the echoverse K Hewett, W Rand, RT Rust, HJ Van Heerde Journal of Marketing 80 (3), 1-24, 2016 | 475 | 2016 |
| Customer response capability in a sense-and-respond era: The role of customer knowledge process S Jayachandran, K Hewett, P Kaufman Journal of the academy of marketing science 32 (3), 219-233, 2004 | 467 | 2004 |
| An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships K Hewett, RB Money, S Sharma Journal of the Academy of marketing Science 30, 229-239, 2002 | 423 | 2002 |
| The role of marketer-generated content in customer engagement marketing M Meire, K Hewett, M Ballings, V Kumar, D Van den Poel Journal of marketing 83 (6), 21-42, 2019 | 355 | 2019 |
| The merchants of meta: A research agenda to understand the future of retailing in the metaverse K Yoo, R Welden, K Hewett, M Haenlein Journal of Retailing 99 (2), 173-192, 2023 | 257 | 2023 |
| The effect of collectivism on the importance of relationship quality and service quality for behavioral intentions: A cross-national and cross-contextual analysis VE Ozdemir, K Hewett Journal of international marketing 18 (1), 41-62, 2010 | 190 | 2010 |
| National culture and industrial buyer-seller relationships in the United States and Latin America K Hewett, RB Money, S Sharma Journal of the Academy of Marketing Science 34 (3), 386-402, 2006 | 169 | 2006 |
| Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance K Hewett, MS Roth, K Roth Journal of International Business Studies 34, 567-585, 2003 | 169 | 2003 |
| Customer contact and the evaluation of service experiences: propositions and implications for the design of services WO Bearden, MK Malhotra, KH Uscátegui Psychology & Marketing 15 (8), 793-809, 1998 | 140 | 1998 |
| Brand image evaluations: The interactive roles of country of manufacture, brand concept, and vertical line extension type HF Allman, AP Fenik, K Hewett, FN Morgan Journal of International Marketing 24 (2), 40-61, 2016 | 81 | 2016 |
| Balancing standardization and adaptation for product performance in international markets: testing the influence of headquarters-subsidiary contact and cooperation M Subramaniam, K Hewett MIR: Management International Review, 171-194, 2004 | 71 | 2004 |
| Brand licensing: What drives royalty rates? S Jayachandran, P Kaufman, V Kumar, K Hewett Journal of Marketing 77 (5), 108-122, 2013 | 54 | 2013 |
| Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. External strategic international alliances AP Tower, K Hewett, A Saboo Journal of Business Research 123, 302-312, 2021 | 46 | 2021 |
| Investing in buyer–seller relationships in transitional markets: A market–based assets perspective K Hewett, AV Krasnikov Journal of International Marketing 24 (1), 57-81, 2016 | 37 | 2016 |
| The role of cultural distance across quantiles of international joint venture longevity AP Tower, K Hewett, AP Fenik Journal of International Marketing 27 (4), 3-21, 2019 | 34 | 2019 |
| Understanding cultural differences in consumers’ reactions to foreign-market brand extensions: The role of thinking styles HF Allman, K Hewett, M Kaur Journal of International Marketing 27 (2), 1-21, 2019 | 32 | 2019 |
| The pool is drying up WO Bearden, CS Madden, K Uscategui Marketing Research 10 (1), 26, 1998 | 31* | 1998 |
Marty RothUniversity of CharlestonVerified email at ucwv.edu