| Let me take a selfie: Exploring the psychological effects of posting and viewing selfies and groupies on social media R Wang, F Yang, MM Haigh Telematics and Informatics 34 (4), 274-283, 2017 | 206 | 2017 |
| A tale of two sources in native advertising: Examining the effects of source credibility and priming on content, organizations, and media evaluations M Wu, Y Huang, R Li, DS Bortree, F Yang, A Xiao, R Wang American Behavioral Scientist 60 (12), 1492-1509, 2016 | 158 | 2016 |
| Communicating corporate social responsibility (CSR) on social media: How do message source and types of CSR messages influence stakeholders’ perceptions? R Wang, Y Huang Corporate Communications: An International Journal 23 (3), 326 - 341, 2018 | 125 | 2018 |
| Networked narratives on Humans of New York: A content analysis of social media engagement on Facebook R Wang, J Kim, A Xiao, YJ Jung Computers in Human Behavior 66, 149-153, 2017 | 97 | 2017 |
| Communicating sustainability online: An examination of corporate, nonprofit, and university websites H Ott, R Wang, DS Bortree Mass Communication and Society 19 (5), 671-687, 2016 | 68 | 2016 |
| How does parallax scrolling influence user experience? A test of TIME (Theory of Interactive Media Effects) R Wang, SS Sundar International Journal of Human–Computer Interaction 34 (6), 533 - 543, 2018 | 63 | 2018 |
| Why do we pin? New gratifications explain unique activities in Pinterest R Wang, F Yang, S Zheng, SS Sundar Social Media+ Society 2 (3), 1-9, 2016 | 51 | 2016 |
| Going native on social media: The effects of social media characteristics on native ad effectiveness R Wang, Y Huang Journal of Interactive Advertising 17 (1), 41-50, 2017 | 42 | 2017 |
| Encouraging volunteering in nonprofit organizations: The role of organizational inclusion and volunteer need satisfaction Y Huang, DS Bortree, F Yang, R Wang Journal of Nonprofit & Public Sector Marketing, 1-19, 2019 | 34 | 2019 |
| Electronic system with risk presentation mechanism and method of operation thereof R Wang, N Wang, H Jin, A Messer US Patent 9,626,515, 2017 | 16 | 2017 |
| Friending instructors on Facebook: Exploring the role of privacy on student-instructor connection on cyberspace R Wang, N Yu Telematics and Informatics 35 (5), 1215 - 1221, 2018 | 5 | 2018 |
| User engagement with consumer technology video ads on YouTube: A study of content analysis and experiment R Wang, J Yang, M Haught Telematics and Informatics Reports 12, 1-9, 2023 | 4 | 2023 |
| Gaming during the COVID-19 pandemic: Examining its effect on loneliness & motivation, playing and gratification differences between competitive and recreational gamers J Yang, R Wang, A Cook, R Fuller Telematics and Informatics Reports 11, 1 - 9, 2023 | 4 | 2023 |
| Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers’ responses to wearables advertising R Wang, Y Huang, G Anghelcev Journal of Promotion Management, 2020 | 3 | 2020 |
| News reading on smartphones: How do mood, modality interactivity, and news story length influence news engagement? R Wang, MM Haigh Behaviour and Information Technology, 2024 | 2* | 2024 |
| It’s Not Preventable, Yet You Are Responsible: Media’s Risk and Attribution Assessment of the 2012 West Nile Outbreak N Yu, R Littlefield, LC Farrell, R Wang Risk and health communication in an evolving media environment, 300-315, 2018 | 2 | 2018 |
| Displaying health cues on online dating profiles: How do gender, smoking, and COVID-19 vaccination statuses influence impression and dating decision? R Wang, J Yang Telematics and Informatics 95, 2024 | | 2024 |
| How did US University Leaders Lead During the COVID-19 Crisis? Messages, Responses, and Leadership J Yang, R Wang, D Arant Journal of Higher Education Management 39 (2), 127 - 147, 2024 | | 2024 |
| How do narrative structure and format influence a 360 degree video ad? R Wang, Y Huang Journal of Promotion Management 28 (6), 1-21, 2022 | | 2022 |
| User Experience (UX) matters: What are the most desired skills in the UX designer and UX researcher job ads R Wang, J Yang, L Asser Journal of Communication Technology 4 (2), 82-105, 2021 | | 2021 |
Yan HuangAssociate Professor, Jack J. Valenti School of Communication, University of HoustonVerified email at uh.edu