| Assimilating and differentiating: the curvilinear effect of social class on green consumption L Yan, HT Keh, J Chen Journal of Consumer Research 47 (6), 914-936, 2021 | 144 | 2021 |
| The effects of employee behaviours on customer participation in the service encounter: The mediating role of customer emotions Y Zhao, L Yan, HT Keh European Journal of Marketing 52 (5/6), 1203-1222, 2018 | 116 | 2018 |
| Powering sustainable consumption: The roles of green consumption values and power distance belief L Yan, HT Keh, X Wang Journal of Business Ethics 169, 499-516, 2021 | 105 | 2021 |
| The effects of supplier B2B sustainability positioning on buyer performance: The role of trust R Casidy, L Yan Industrial Marketing Management 102, 311-323, 2022 | 59 | 2022 |
| Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction MT Liu, L Yan, I Phau, A Perez, M Teah European Journal of Marketing 50 (3/4), 464-487, 2016 | 51 | 2016 |
| Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions L Yan, HT Keh, KB Murray Journal of the Academy of Marketing Science 52 (1), 75-96, 2024 | 36 | 2024 |
| Customer perceptions of frontline employees’ extra-role helping behaviors X Wang, HT Keh, L Yan Journal of Services Marketing 34 (6), 869-883, 2020 | 32 | 2020 |
| An arousal-based explanation of affect dynamics L Yan, MT Liu, X Chen, G Shi European Journal of Marketing 50 (7/8), 1159-1184, 2016 | 28 | 2016 |
| Gimmicky or effective? The effects of imaginative displays on customers’ purchase behavior HT Keh, D Wang, L Yan Journal of Marketing 85 (5), 109-127, 2021 | 24 | 2021 |
| The motivational dynamics of arousal and values in promoting sustainable behavior: a cognitive energetics perspective L Yan, KB Murray International Journal of Research in Marketing 40 (3), 679-699, 2023 | 4 | 2023 |
| Friendliness, helpfulness and respectfulness: the effect of employee attributes on customer satisfaction LI YAN | 2 | 2014 |
| Before Or After? the Order Effect of Donors’ Personally Identifiable Information on Donation Amount L YAN, X Wang, M Koo, H Tat Keh ACR North American Advances, 2020 | | 2020 |
| The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class L Yan, HT Keh, J Chen Advances in Consumer Research 46, 861-862, 2018 | | 2018 |
Hean Tat KEH (郭贤达)Professor of Marketing, Monash Business School, Monash University.Verified email at monash.edu