| Panic buying in the COVID-19 pandemic: A multi-country examination T Islam, AH Pitafi, V Arya, Y Wang, N Akhtar, S Mubarik, L Xiaobei Journal of Retailing and Consumer Services 59, 102357, 2021 | 641 | 2021 |
| Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach A Sharma, YK Dwivedi, V Arya, MQ Siddiqui Computers in Human Behavior 124, 106919, 2021 | 254 | 2021 |
| Does digital footprint act as a digital asset?–Enhancing brand experience through remarketing V Arya, D Sethi, J Paul International Journal of Information Management 49, 142-156, 2019 | 206 | 2019 |
| Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity V Arya, J Paul, D Sethi International Journal of Consumer Studies 46 (4), 1381-1398, 2022 | 121 | 2022 |
| Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world V Arya, R Sambyal, A Sharma, YK Dwivedi Journal of Consumer Behaviour, 2024 | 103 | 2024 |
| Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment: An insight from India V Arya, D Sethi, H Verma Corporate Communications: An International Journal 23 (4), 648-670, 2018 | 93 | 2018 |
| Brand authenticity and brand attachment: How online communities built on social networking vehicles moderate the consumers’ brand attachment V Arya, H Verma, D Sethi, R Agarwal IIM Kozhikode Society & Management Review 8 (2), 87-103, 2019 | 90 | 2019 |
| Green human resource management and environmental performance: mediating role of green innovation–a study from an emerging country G Rana, V Arya foresight 26 (1), 35-58, 2024 | 59 | 2024 |
| Let’s connect in metaverse. Brand’s new destination to increase consumers’ affective brand engagement & their satisfaction and advocacy Y Bousba, V Arya Journal of Content, Community & Communication 15 (8), 276-293, 2022 | 59 | 2022 |
| Quality dimensions of augmented reality-based mobile apps for smart-tourism and its impact on customer satisfaction & reuse intention K Anand, V Arya, S Suresh, A Sharma Tourism Planning & Development 20 (2), 236-259, 2023 | 46 | 2023 |
| Embracing the employee orientation: does customer relationship matter in brand building? D Jhamb, N Kampani, V Arya Benchmarking: An International Journal 29 (2), 411-433, 2022 | 38 | 2022 |
| Ties that bind tourists: embedding destination motivators to destination attachment: a study in the context of Kumbh Fair, India V Arya, S Sharma, D Sethi, H Verma, A Shiva Asia Pacific Journal of Tourism Research 23 (12), 1160-1172, 2018 | 34 | 2018 |
| Exploring the role of augmented reality as a new brand advocate H Kumar, N Tuli, RK Singh, V Arya, R Srivastava Journal of Consumer Behaviour, 2024 | 29 | 2024 |
| Effect of technostress on academic productivity: E-engagement through persuasive communication D Sethi, V Pereira, V Arya Journal of Global Information Management (JGIM) 30 (5), 1-19, 2021 | 28 | 2021 |
| Social media and sustainable behavior: A decision making framework using interpretive structural modeling (ISM) VK Jain, V Arya, P Sharma Journal of Content Community & Communication 14 (7), 68-80, 2021 | 28 | 2021 |
| Analysis of drivers for anti-food waste behaviour-TISM and MICMAC approach A Poonia, S Sindhu, V Arya, A Panghal Journal of Indian Business Research 14 (2), 186-212, 2022 | 25 | 2022 |
| Home-based entrepreneuring for empowerment and sustainability of Muslim women: a study in the Indian context S Habeeb, V Arya, N Ahmad World Review of Science, Technology and Sustainable Development 17 (4), 334-347, 2021 | 23 | 2021 |
| Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect R Verma, V Arya, A Thomas, E Bolognesi, J Mueller Journal of Intellectual Capital 24 (4), 1047-1074, 2023 | 22 | 2023 |
| The impact of leader-member exchange, perceived organizational support, and readiness for change on job crafting behaviours in HRM in an emerging market D Sethi, V Pereira, T Chakraborty, V Arya The InTernaTIonal Journal of human resource managemenT 34 (22), 4261-4290, 2023 | 20 | 2023 |
| Innovation and employee turnover in biotechnology companies: rethinking the role of strategic human resource management S Sharma, K Singh, V Arya World Review of Entrepreneurship, Management and Sustainable Development 17 …, 2021 | 20 | 2021 |
Dr. Deepa SethiIndian Institute of Management, KozhikodeVerified email at iimk.ac.in