| When a day means more than a year: Effects of temporal framing on judgments of health risk S Chandran, G Menon Journal of consumer research 31 (2), 375-389, 2004 | 627 | 2004 |
| A sound idea: Phonetic effects of brand names on consumer judgments E Yorkston, G Menon Journal of consumer research 31 (1), 43-51, 2004 | 623 | 2004 |
| Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13, 269-279, 2002 | 391 | 2002 |
| Behavioral frequency judgments: An accessibility-diagnosticity framework G Menon, P Raghubir, N Schwarz Journal of Consumer Research, 212-228, 1995 | 380 | 1995 |
| Time-varying effects of chronic hedonic goals on impulsive behavior S Ramanathan, G Menon Journal of Marketing Research 43 (4), 628-641, 2006 | 348 | 2006 |
| Ease-of-retrieval as an automatic input in judgments: a mere-accessibility framework? G Menon, P Raghubir Journal of Consumer Research 30 (2), 230-243, 2003 | 314 | 2003 |
| AIDS and me, never the twain shall meet: The effects of information accessibility on judgments of risk and advertising effectiveness P Raghubir, G Menon Journal of Consumer Research 25 (1), 52-63, 1998 | 276 | 1998 |
| When identity marketing backfires: Consumer agency in identity expression A Bhattacharjee, J Berger, G Menon Journal of Consumer Research 41 (2), 294-309, 2014 | 261 | 2014 |
| The effects of accessibility of information in memory on judgments of behavioral frequencies G Menon Journal of consumer research, 431-440, 1993 | 243 | 1993 |
| Getting emotional about health N Agrawal, G Menon, JL Aaker Journal of Marketing Research 44 (1), 100-113, 2007 | 210 | 2007 |
| We're at as much risk as we are led to believe: Effects of message cues on judgments of health risk G Menon, LG Block, S Ramanathan Journal of Consumer Research 28 (4), 533-549, 2002 | 193 | 2002 |
| Judgments of behavioral frequencies: Memory search and retrieval strategies G Menon Autobiographical memory and the validity of retrospective reports, 161-172, 1994 | 148 | 1994 |
| When internal reference prices and price expectations diverge: The role of confidence M Thomas, G Menon Journal of Marketing Research 44 (3), 401-409, 2007 | 139 | 2007 |
| Health risk perceptions and consumer psychology G Menon, P Raghubir, N Agrawal Available at SSRN 945673, 2006 | 126* | 2006 |
| How well do you know your partner? Strategies for formulating proxy-reports and their effects on convergence to self-reports G Menon, B Bickart, S Sudman, J Blair Journal of Marketing Research 32 (1), 75-84, 1995 | 110 | 1995 |
| Are the parts better than the whole? The effects of decompositional questions on judgments of frequent behaviors G Menon Journal of Marketing Research 34 (3), 335-346, 1997 | 105 | 1997 |
| The use of memory and contextual cues in the formation of behavioral frequency judgments G Menon, EA Yorkston The science of self-report, 75-92, 1999 | 103 | 1999 |
| The power of emotional appeals in advertising: the influence of concrete versus abstract affect on time-dependent decisions C Bülbül, G Menon Journal of Advertising Research 50 (2), 169-180, 2010 | 99 | 2010 |
| Measurement effects in self vs. proxy response to survey questions: an information‐processing perspective J Blair, G Menon, B Bickart Measurement errors in surveys, 145-166, 2004 | 92 | 2004 |
| Reconstruction of things past: Why do some memories feel so close and others so far away? EJ Kyung, G Menon, Y Trope Journal of Experimental Social Psychology 46 (1), 217-220, 2010 | 81 | 2010 |
Priya RaghubirDean Abraham L. Gitlow Professor of Business, Stern School of Business, New York UniversityVerified email at stern.nyu.edu