| Are students customers? TQM and marketing perspectives L Eagle, R Brennan Quality assurance in education 15 (1), 44-60, 2007 | 608 | 2007 |
| IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion L Eagle, PJ Kitchen European Journal of Marketing 34 (5/6), 667-686, 2000 | 350 | 2000 |
| Marketing communications: principles and practice PJ Kitchen (No Title), 1999 | 236 | 1999 |
| Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content S Dahl, L Eagle, C Baez Young Consumers 10 (1), 46-59, 2009 | 150 | 2009 |
| Insights into interpreting integrated marketing communications: A two‐nation qualitative comparison L Eagle, PJ Kitchen, S Bulmer European Journal of Marketing 41 (7/8), 956-970, 2007 | 149 | 2007 |
| Balancing marketing education and information technology: Matching needs or needing a better match? L Hunt, L Eagle, PJ Kitchen Journal of Marketing education 26 (1), 75-88, 2004 | 148 | 2004 |
| Social marketing L Eagle, S Dahl, S Hill, S Bird, F Spotswood, A Tapp Pearson Education, 2013 | 133 | 2013 |
| Commercial media literacy: What does it do, to whom—and does it matter? L Eagle Journal of Advertising 36 (2), 101-110, 2007 | 128 | 2007 |
| Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand L Eagle, P Kitchen, K Hyde, W Fourie, M Padisetti International Journal of Advertising 18 (1), 89-119, 1999 | 95 | 1999 |
| Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values L Eagle, PJ Kitchen, L Rose, B Moyle European journal of marketing 37 (10), 1332-1349, 2003 | 94 | 2003 |
| Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity L Eagle, P Kitchen Journal of Marketing Communications 6 (2), 91-106, 2000 | 86 | 2000 |
| Medicalization and marketing R Brennan, L Eagle, D Rice Journal of Macromarketing 30 (1), 8-22, 2010 | 70 | 2010 |
| Reassessing the value of work‐experience placements in the context of widening participation in higher education R Bennett, L Eagle, W Mousley, R Ali‐Choudhury Journal of Vocational Education and Training 60 (2), 105-122, 2008 | 69 | 2008 |
| Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium N Dens, P De Pelsmacker, L Eagle Young Consumers 8 (1), 7-18, 2007 | 60 | 2007 |
| Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand BM Young, A De Bruin, L Eagle Journal of Marketing Management 19 (3-4), 475-490, 2003 | 58 | 2003 |
| Evidence of IMC in social marketing J Hawkins, S Bulmer, L Eagle Journal of Social Marketing 1 (3), 228-239, 2011 | 52 | 2011 |
| Exploring the link between obesity and advertising in New Zealand L Eagle, S Bulmer, A De Bruin, PJ Kitchen Journal of Marketing Communications 10 (1), 49-67, 2004 | 45 | 2004 |
| Social marketing ethics: report prepared for the National Social Marketing Centre L Eagle | 43 | 2009 |
| Persuading young consumers to make healthy nutritional decisions R Brennan, S Dahl, L Eagle New Horizons in Arts, Heritage, Nonprofit and Social Marketing, 45-64, 2013 | 42 | 2013 |
| Regulation of nutrition and health claims in advertising R Brennan, B Czarnecka, S Dahl, L Eagle, O Mourouti Journal of advertising research 48 (1), 57-70, 2008 | 40 | 2008 |
Sandy BulmerMassey UniversityVerified email at massey.ac.nz
