| Like It or Not: Issue of Credibility in Facebook Advertising AY Yaakop, MM Anuar, K Omar Asian Social Science 9 (3), 154, 2013 | 171 | 2013 |
| Consumer Choice Criteria in Mobile Phone Selection: An Investigation of Malaysian University Students S Mokhlis, AY Yaakop International Review of Social Sciences and Humanities 2 (2), 203-212, 2012 | 149 | 2012 |
| Tourist Satisfaction in Malaysia M Salleh, K Omar, AY Yaakop, AR Mahmmod International Journal of Business and Social Science 4 (5), 2013 | 120 | 2013 |
| Determinant factors for employee retention: Should I stay N Mahadi, NMF Woo, S Baskaran, AY Yaakop International Journal of Academic Research in Business and Social Sciences …, 2020 | 76 | 2020 |
| Consumers’ Perceptions and Attitudes towards Advertising on Facebook in Malaysia AY Yaakop, M Mohamed Anuar, K Omar, A Liaw World Business and Economics Research Conference, Auckland New Zealand, 2012 | 50 | 2012 |
| Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits AY Yaakop, HM Hafeez, MM Faisal, M Munir, M Ali Heliyon 7 (2), 2021 | 43 | 2021 |
| Attitudes towards advertising Malaysians vs. non-Malaysians AY Yaakop, J Hemsley-Brown, DC Gilbert Asian Journal of Business and Management Science 1 (2), 77-94, 2011 | 36 | 2011 |
| Investigating e-wallet adoption of COVID19 intra-period among Malaysian youths': Integrated task-technology fit and technology acceptance model framework Y Azizul Yadi, S Yee Pe, F Bob, S Jumadil International Journal of Data and Network Science, 1-7, 2021 | 34 | 2021 |
| Drivers of green consumption behaviour and their implications for management MM Anuar, K Omar, ZU Ahmed, J Saputra, AY Yaakop Polish Journal of Management Studies 21, 2020 | 32 | 2020 |
| Hedonic Pleasure and Social Image: The Effectiveness of Internet Advertising AY Yaakop, J Hemsley-Brown Asian Social Science 9 (1), 179, 2013 | 25 | 2013 |
| Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context MUH Uzir, Z Bukari, H Al Halbusi, R Lim, SN Wahab, T Rasul, ... Heliyon 9 (8), 2023 | 19 | 2023 |
| The effect of e-servicescape dimensions on customer trust of tokopedia e-store during COVID-19 pandemic DT Kurniawati, AY Yaakop Jurnal Aplikasi Manajemen 19 (1), 1-10, 2021 | 19 | 2021 |
| Career plateauing: is it still a matter of concern K Omar, MM Anuar, AM Salleh, AY Yaakop Mediterranean Journal of Social Sciences 5 (7), 224-230, 2014 | 19 | 2014 |
| Understanding Motivation Factors of Tourism Entrepreneurs in Tasik Kenyir K Set, AY Yaakop, NZI Hussin, B Mohd | 18 | 2015 |
| Islamic attributes of destination and Muslim travellers’ satisfaction: Examining the moderating effect of religious commitment AY Yaakop, SA Ismail, N Mahadi, MM Anuar, K Omar Advanced Science Letters 23 (4), 2783-2786, 2017 | 17 | 2017 |
| ‘Conceptualizing gen y online shopping behaviour: Integrating tasktechnology fit (TTF) model and extended technology acceptance model (TAM) ZZ Ariffin, KT Heng, AY Yaakop, NF Mokhtar, N Mahadi Proc. ICARBSS, 330, 2017 | 16 | 2017 |
| Service Quality of Malaysian Higher Educational Institutions: A Conceptual Framework SF Padlee, AY Yaakop Research Journal of Applied Sciences, Engineering and Technology, 2569-2575, 2013 | 16 | 2013 |
| Service quality as drivers of customer loyalty and intention to switch: Modeling the mediating effect of customer satisfaction ZZ Ariffin, AY Yaakop, N Isa, SS Omar, NK Aliman, RA Hassan Int. J. Eng. Technol 7, 43-47, 2018 | 12 | 2018 |
| The antecedents of consumer behavioral intention in social commerce NAA Rashid, S Mokhlis, AY Yaakop Advanced Science Letters 23 (4), 3111-3114, 2017 | 12 | 2017 |
| Attitudes toward specific advertising media (AM): Informative or manipulative A Yaakop, J Hemsley-Brown Asian Social Science 10 (7), 200-212, 2014 | 12 | 2014 |
Nomahaza MahadiInternational Business School, Universiti Teknologi MalaysiaVerified email at ibs.utm.my
