Polymeros Chrysochou

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Athanasios KrystallisThe American College of GreeceVerified email at acg.edu
Panagiotis MitkidisProfessor of Psychology and Ethics, School of Business and Social Sciences, Aarhus UniversityVerified email at interacting-minds.net
Klaus G. GrunertProfessor, Aarhus UniversityVerified email at mgmt.au.dk
Darius-Aurel FrankAssistant Professor, Aarhus UniversityVerified email at mgmt.au.dk
Brandi S. MorrisAssistant Professor, Aarhus UniversityVerified email at mgmt.au.dk
Armando Maria CorsiAssociate Professor of Wine Business - University of AdelaideVerified email at adelaide.edu.au
John ThøgersenAarhus University, Dept. of ManagementVerified email at mgmt.au.dk
Lars Meyer-WaardenProfessor of Marketing, University Toulouse, Toulouse School of ManagementVerified email at tsm-education.fr
Antonios TiganisPhD student, Aarhus UniversityVerified email at mgmt.au.dk
Carolyn StrongCardiff UniversityVerified email at cardiff.ac.uk
Lawrence LockshinProfessor of Wine MarketingVerified email at unisa.edu.au
olga kehagiaUniversity of thessaly, department of economicsVerified email at uth.gr
Søren AskegaardProfessor of marketing, University of Southern DenmarkVerified email at sam.sdu.dk
Toula PerreaAssistant Professor, The American College of GreeceVerified email at acg.edu
Dan ArielyProfessor of psychology and behavioral economics, Duke UniversityVerified email at danariely.com
Georges GiraudAgroSup DijonVerified email at dijon.inra.fr
dorthe brogård kristensenprofessorVerified email at sam.sdu.dk
Krisztina Rita DörnyeiIBSVerified email at ibs-b.hu
Paul J. ZakClaremont Graduate UniversityVerified email at cgu.edu
Jorge BarrazaUniversity of Southern California (USC)Verified email at usc.edu

Polymeros Chrysochou

Professor of Marketing, Aarhus University

Verified email at mgmt.au.dk - Homepage

Branding Behavioural Science Food Marketing Food Packaging


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The role of price as a product attribute in the organic food context: An exploration based on actual purchase data L Marian, P Chrysochou, A Krystallis, J Thøgersen Food Quality and Preference 37, 52-60, 2014	313	2014
The effects of service brand dimensions on brand loyalty A Krystallis, P Chrysochou Journal of Retailing and Consumer Services 21 (2), 139–147, 2014	297	2014
Stories vs. facts: triggering emotion and action-taking on climate change BS Morris, P Chrysochou, JD Christensen, JL Orquin, J Barraza, PJ Zak, ... Climatic Change 154 (1-2), 19-36, 2019	256	2019
Health-related ad information and health motivation effects on product evaluations P Chrysochou, K Grunert Journal of Business Research 67 (6), 1209-1217, 2014	175	2014
Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image P Chrysochou Journal of Marketing Communications 16 (1-2), 69-85, 2010	142	2010
Traceability information carriers. The technology backgrounds and consumers’ perceptions of the technological solutions P Chrysochou, G Chryssochoidis, O Kehagia Appetite 53 (3), 322-331, 2009	137	2009
Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion LX Liao, AM Corsi, P Chrysochou, L Lockshin Food quality and preference 42, 48-55, 2015	128	2015
Types of value and cost in consumer–green brands relationship and loyalty behaviour E Papista, P Chrysochou, A Krystallis, S Dimitriadis Journal of Consumer Behaviour 17 (1), e101-e113, 2018	123	2018
Generation Y preferences for wine: An exploratory study of the US market applying the best‐worst scaling P Chrysochou, A Krystallis, A Mocanu, RL Lewis British Food Journal 114 (4), 516-528, 2012	109	2012
Human decision-making biases in the moral dilemmas of autonomous vehicles DA Frank, P Chrysochou, P Mitkidis, D Ariely Scientific Reports 9 (1), 1-19, 2019	107	2019
Consumer involvement and knowledge influence on wine choice cue utilisation J Bruwer, P Chrysochou, I Lesschaeve British Food Journal 119 (4), 830-844, 2017	107	2017
Social discourses of healthy eating. A market segmentation approach P Chrysochou, S Askegaard, KG Grunert, DB Kristensen Appetite 55 (2), 288-297, 2010	100	2010
Consumer behavior research methods P Chrysochou Consumer Perception of product risks and benefits, 409-428, 2017	98	2017
“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals C Kavvouris, P Chrysochou, J Thøgersen Journal of Business Research 113, 257-265, 2020	97	2020
One size does (obviously not) fit all: Using product attributes for wine market segmentation E Pomarici, M Lerro, P Chrysochou, R Vecchio, A Krystallis Wine Economics and policy 6 (2), 98-106, 2017	94	2017
Drink to get drunk or stay healthy? Exploring consumers’ perceptions, motives and preferences for light beer P Chrysochou Food Quality and Preference 31, 156–163, 2014	92	2014
Implicit communication of food product healthfulness through package design: A content analysis A Festila, P Chrysochou Journal of Consumer Behaviour 17 (5), 461-476, 2018	91	2018
The impact of product innovation attributes on brand equity S Nørskov, P Chrysochou, M Milenkova Journal of Consumer Marketing 32 (4), 245-254, 2015	90	2015
Quality assurance labels as drivers of customer loyalty in the case of traditional food products P Chrysochou, A Krystallis, G Giraud Food Quality and Preference 25 (2), 156–162, 2012	87	2012
European consumers’ perceptions, definitions and expectations of traceability and the importance of labels, and the differences in these perceptions by product type O Kehagia, P Chrysochou, G Chryssochoidis, A Krystallis, M Linardakis Sociologia Ruralis 47 (4), 400-416, 2007	83	2007

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