| Applying fuzzy logic for sentiment analysis of social media network data in marketing K Howells, A Ertugan Procedia computer science 120, 664-670, 2017 | 119 | 2017 |
| The relationship between information technology capabilities, organizational intelligence, and competitive advantage F Awamleh, A Ertugan Sage Open 11 (2), 21582440211015201, 2021 | 61 | 2021 |
| Using statistical reasoning techniques to describe the relationship between Facebook advertising effectiveness and benefits gained A Ertugan Procedia computer science 120, 132-139, 2017 | 36 | 2017 |
| Understanding the relationship between celebrity endorsement on social media and consumer purchasing intention A Ertugan, P Mupindu International Journal Of advanced and applied sciences 6 (5), 59-66, 2019 | 21 | 2019 |
| Using statistical reasoning techniques for measuring users’ emotional connectedness to Facebook and their attitudes towards Facebook advertising A Ertugan Procedia Computer Science 102, 677-682, 2016 | 18 | 2016 |
| The impact of service quality on student and academic staff satisfaction within higher education institutions: A Case study of Sulaimani City in Northern Iraq JHT Bawais, M Sagsan, A Ertugan Revista Argentina de Clínica Psicológica 29 (5), 440, 2020 | 14 | 2020 |
| The influence of relational benefits on behavioral intention and the moderating role of habit: A study in a personal service business M Karami, ŞZ Eyüpoğlu, A Ertugan Behavioral Sciences 13 (7), 565, 2023 | 7 | 2023 |
| Using smart technology in sustainable entrepreneurship in Island tourism: A preliminary research K Howells, A Ertugan International Conference on Intellectual Capital and Knowledge Management …, 2019 | 5 | 2019 |
| The effectiveness of Facebook advertising by the degree of its benefits to advertisers A Ertugan 5th International Conference on New Challenges in Management and Business …, 2016 | 4 | 2016 |
| Mode of collaboration between the pharmaceutical firms and pharmacists: An empirical investigation of social media marketing activities AS Awad, A Ertugan, A Hyusein Sustainability 14 (20), 13624, 2022 | 3 | 2022 |
| Users’ Emotional Connectedness To Facebook And Their Attitudes Towards Facebook Advertisements S Özdalili, A Ertugan, DM Tunç Online Academic Journal of Information Technology 9 (3), 2018 | 3 | 2018 |
| The Relationship Between Conflict Resolution Approaches and Managerial Trust. G Mert, A Ertugan Revista de Cercetare si Interventie Sociala 70, 2020 | 2 | 2020 |
| The Effect of Perception Management on Customer Loyalty, Profitability, and Average Company Lifespan YE KAYABAS, A ERTUGAN Revista Argentina de Clínica Psicológica 29 (5), 1382-1386, 2020 | 2 | 2020 |
| APPLIED ANALYSIS OF INTERNATIONAL TRADE THEORIES FOR AUTOMOTIVE AND AGRICULTURAL SECTORS IN TERMS OF COMPANIES DECLARING CONCORDAT Ö Demir, S Kalayci, A Ertugan Revista Argentina de Clínica Psicológica 29 (5), 350, 2020 | 2 | 2020 |
| Navigating Purchase Intentions: The Influence of Reviewers’ Comments Moderated by Risk and Trust S Kwakye, A Ertugan, L Tashtoush Behavioral Sciences 14 (7), 552, 2024 | 1 | 2024 |
| Kullanıcıların Facebook’a Olan Duygusal Bağlılıkları ve Facebook’taki Reklamlara Karşı Gösterdikleri Tavırlar S Özdalili, A Ertugan, TD Medeni AJIT-e: Academic Journal of Information Technology 9 (33), 77-90, 2018 | 1 | 2018 |
| Understanding the Mediating Effect of Brand Equity on Sustainability and Omnichannel Operation and Phygital Experience B Kencebay, A Ertugan Sustainability 17 (5), 1878, 2025 | | 2025 |
| SUSTAINABLE CONSUMER BEHAVIOR: THE INFLUENCE OF HABIT ON RELATIONAL BENEFITS AND BEHAVIORAL INTENTIONS IN PERSONAL SERVICE BUSINESSES M Karami, Ş Eyüboğlu, A Ertugan Journal of Management Marketing and Logistics 11 (2), 66-79, 2024 | | 2024 |
| Navigating Purchase Intentions: The Influence of Reviewers’ Comments on Consumer Behavior S Kwakye, A Ertugan, L Tashtoush | | 2024 |
| Understanding the Mediating Effect of Brand Equity on Sustainability and Omnichannel Operation and Phygital Experience. Sustainability 2025, 17, 1878 B Kencebay, A Ertugan Int. J. Phys. Distrib. Logist. Manag 48, 391-414, 2018 | | 2018 |