Profiles

Kevin Lane Keller

Tuck School of Business at Dartmouth College

Verified email at dartmouth.edu

Cited by 356701

Marketing Branding Brands Brand Management

Alok Pathak

Sri Balaji University, Pune

Verified email at sbup.org

Cited by 116721

Brand Management Retailing Advertising Sales

Jörg Henseler

Professor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de …

Verified email at utwente.nl

Cited by 101658

Design Design Science Brand Management Research Methods Information Systems

Fandy Tjiptono

Associate Professor, Victoria University of Wellington

Verified email at vuw.ac.nz

Cited by 100983

Brand management marketing in emerging markets consumer behavior service marketing responsible

Isaac Jacob

KJ Somaiya Institute of Management,India

Verified email at somaiya.edu

Cited by 26584

Brand Management Integrated Marketing Communications Celebrity and Sports Marketing Global Marketing

Akshay Rao

Professor of Marketing, Carlson School of Management, University of Minnesota

Verified email at umn.edu

Cited by 17029

Marketing Management: Behavioral and … Brand management Channels an

Prem Shamdasani

Associate Professor of Marketing, NUS Business School

Verified email at nus.edu.sg

Cited by 15972

Asian Marketing Practices & Perspectives Brand Management Cross-cultural Buying Behaviour Retail Strategy

Deborah Roedder John

Professor of Marketing, University of Minnesota

Verified email at umn.edu

Cited by 15950

Consumers and Brands Brand Management Children's Consumer Behavior

Franz-Rudolf Esch

Professor of Marketing and Brand Management, EBS University

Verified email at ebs.edu

Cited by 15152

Marketing Brand Management Consumer Behaviour Communication Research

Klaus-Peter Wiedmann

Professor Marketing and Management, Leibniz Universität Hannover

Verified email at m2.uni-hannover.de

Cited by 14984

Brand Management Consumer Behavior Neuro Science Corporate Identity Strategy

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