Profiles

Scott B. MacKenzie

Professor Emeritus of Marketing, Indiana University

Verified email at indiana.edu

Cited by 190414

Marketing consumer behavior research methods advertising leadership

Alok Pathak

Sri Balaji University, Pune

Verified email at sbup.org

Cited by 116721

Brand Management Retailing Advertising Sales

Morris B. Holbrook

WT Dillard Professor Emeritus of Business, Columbia University

Verified email at columbia.edu

Cited by 90798

Consumer Behavior Marketing Communications Advertising Aesthetics

j scott armstrong

The Wharton School, University of Pennsylvania

Verified email at wharton.upenn.edu

Cited by 50837

Forecasting advertising survey research marketing peer review

Arch Woodside

Boston College

Verified email at bc.edu

Cited by 38859

marketing tourism consumer psychology B2B marketing advertising

Hammond Prince

Delta state university, Abraka, Nigeria.

Verified email at delsu.edu.ng

Cited by 36683

broadcasting journalism advertising public relations mass media.

Michel Laroche

Royal Bank Distinguished Professor of Marketing, Concordia University

Verified email at concordia.ca

Cited by 35325

Services marketing advertising online consumer behavior internet marketing acculturation

David W. Stewart

Loyola Marymount,University of California Riverside,USC Marshall School of Business …

Verified email at lmu.edu

Cited by 34989

marketing management psychology marketing research advertising

Gerard Tellis

Marshall School of Business, University of Southern California

Verified email at usc.edu

Cited by 34799

innovation diffusion social media advertising pricing

Ambi MG Parameswaran

Advertising Professional

Verified email at spjimr.org

Cited by 26205

Advertising Branding Marketing

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