| Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation Y Bao, Y Bao, S Sheng Journal of business research 64 (2), 220-226, 2011 | 552 | 2011 |
| Managing knowledge leakage in strategic alliances: The effects of trust and formal contracts X Jiang, M Li, S Gao, Y Bao, F Jiang Industrial Marketing Management 42 (6), 983-991, 2013 | 289 | 2013 |
| Partner trustworthiness, knowledge flow in strategic alliances, and firm competitiveness: A contingency perspective X Jiang, Y Bao, Y Xie, S Gao Journal of business research 69 (2), 804-814, 2016 | 192 | 2016 |
| External learning, market dynamics, and radical innovation: Evidence from China's high-tech firms Y Bao, X Chen, KZ Zhou Journal of Business Research 65 (8), 1226-1233, 2012 | 181 | 2012 |
| To sell or not to sell: Exploring sellers' trust and risk of chargeback fraud in cross‐border electronic commerce Y Guo, Y Bao, BJ Stuart, K Le‐Nguyen Information Systems Journal 28 (2), 359-383, 2018 | 174 | 2018 |
| Outside-in marketing capability and firm performance J Mu, Y Bao, T Sekhon, J Qi, E Love Industrial Marketing Management 75, 37-54, 2018 | 140 | 2018 |
| Organizational resistance to performance‐enhancing technological innovations: a motivation‐threat‐ability framework Y Bao Journal of Business & Industrial Marketing 24 (2), 119-130, 2009 | 120 | 2009 |
| Network-based market knowledge and product innovativeness Y Bao, S Sheng, KZ Zhou Marketing Letters 23, 309-324, 2012 | 82 | 2012 |
| Linking network ties to entrepreneurial opportunity discovery and exploitation: the role of affective and cognitive trust S Ren, R Shu, Y Bao, X Chen International Entrepreneurship and Management Journal 12, 465-485, 2016 | 67 | 2016 |
| Identifying the tacit entrepreneurial opportunity of latent customer needs in an emerging economy: The effects of experiential market learning versus vicarious market learning Y Bao, Z Wei, A Di Benedetto Strategic Entrepreneurship Journal 14 (3), 444-469, 2020 | 57 | 2020 |
| Assessing quality perception of private labels: Intransient cues and consumer characteristics Y Bao, S Sheng, Y Bao, D Stewart Journal of Consumer Marketing 28 (6), 448-458, 2011 | 54 | 2011 |
| Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China F Zhu, Z Wei, Y Bao, S Zou International Business Review 28 (6), 101594, 2019 | 53 | 2019 |
| Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? The moderating role of trust and contracts Y Bao, Y Li, C Pang, Y Bao, X Yi Industrial Marketing Management 64, 79-90, 2017 | 43 | 2017 |
| Understanding cross‐product purchase intention in an IT brand extension context Y Guo, Y Zhu, SJ Barnes, Y Bao, X Li, K Le‐Nguyen Psychology & Marketing 35 (6), 392-411, 2018 | 41 | 2018 |
| Determinants of new product development speed in China: A strategy tripod perspective Y Bao, Z Su, CH Noble Technovation 106, 102291, 2021 | 36 | 2021 |
| Outsourcer knowledge protection, psychological contract schema, and project performance: a vendor's perspective Z Wei, Z Du, Y Bao IEEE Transactions on Engineering Management 65 (1), 128-140, 2017 | 22 | 2017 |
| Does more CEO ambivalence lead to higher organizational ambidexterity? A paradoxical perspective Y Bao, W Yuan, Y Bao, B Olson IEEE Transactions on Engineering Management 69 (5), 2386-2398, 2020 | 19 | 2020 |
| Outside-in thinking, value chain collaboration and business model innovation in manufacturing firms L Wu, H Liu, Y Bao Journal of Business & Industrial Marketing 37 (9), 1745-1761, 2022 | 15 | 2022 |
| Outsourcers’ control mechanisms, vendors’ contract schemas, and project performance in cross-border IT outsourcing: A vendor’s perspective Z Wei, S Ulziisukh, Y Bao, P Zuo, Y Wang Industrial Marketing Management 92, 202-214, 2021 | 15 | 2021 |
| Flexible new product development processes and appropriability: Intellectual property and first-mover Y Lee, CS John, EA Fong, Y Bao International Journal of Innovation Management 22 (01), 1850002, 2018 | 12 | 2018 |