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Geoff Simmons
Geoff Simmons
Professor, Ulster University
Bestätigte E-Mail-Adresse bei ulster.ac.uk - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Status and conspicuousness–are they related? Strategic marketing implications for luxury brands
Y Truong, G Simmons, R McColl, PJ Kitchen
Journal of strategic marketing 16 (3), 189-203, 2008
4672008
Marketing to postmodern consumers: introducing the internet chameleon
G Simmons
European Journal of Marketing 42 (3/4), 299-310, 2008
4132008
“i‐Branding”: developing the internet as a branding tool
GJ Simmons
Marketing Intelligence & Planning 25 (6), 544-562, 2007
3512007
An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology
P Jones, G Simmons, G Packham, P Beynon-Davies, D Pickernell
International Small Business Journal 32 (3), 285-306, 2014
2702014
A conceptualization of the determinants of small business website adoption: Setting the research agenda
G Simmons, GA Armstrong, MG Durkin
International Small Business Journal 26 (3), 351-389, 2008
2642008
Perceived intrusiveness in digital advertising: strategic marketing implications
Y Truong, G Simmons
Journal of strategic marketing 18 (3), 239-256, 2010
2592010
An exploration of business model development in the commercialization of technology innovations
V Dmitriev, G Simmons, Y Truong, M Palmer, D Schneckenberg
R&D Management 44 (3), 306-321, 2014
1812014
Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
G Simmons, M Palmer, Y Truong
Industrial Marketing Management 42 (5), 744-754, 2013
1572013
The relationship between small business market orientation and environmental uncertainty
S Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer
Marketing Intelligence & Planning 30 (7), 757-779, 2012
1322012
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Y Truong, RR Klink, G Simmons, A Grinstein, M Palmer
Journal of Business Research 70, 85-91, 2017
1302017
Managing i‐branding to create brand equity
G Simmons, B Thomas, Y Truong
European Journal of Marketing 44 (9/10), 1260-1285, 2010
1302010
Reciprocal value propositions in practice: Constraints in digital markets
Y Truong, G Simmons, M Palmer
Industrial Marketing Management 41 (1), 197-206, 2012
1262012
An exploration of small business website optimization: enablers, influencers and an assessment approach
G Simmons, GA Armstrong, MG Durkin
International Small Business Journal 29 (5), 534-561, 2011
1122011
Digital loyalty card ‘big data’and small business marketing: Formal versus informal or complementary?
C Donnelly, G Simmons, G Armstrong, A Fearne
International Small Business Journal 33 (4), 422-442, 2015
902015
Determinants of internet adoption by SME agri‐food companies
GJ Simmons, MG Durkin, P McGowan, GA Armstrong
Journal of small business and enterprise development 14 (4), 620-640, 2007
802007
Integrating sustainable tourism and marketing management: can National Parks provide the framework for strategic change?
A Gilmore, G Simmons
Strategic change 16 (5), 191-200, 2007
592007
The crucial role of market intelligence in the development of small business marketing capabilities
G Carson, C O'Connor, G Simmons
Journal of Small Business and Enterprise Development 27 (5), 797-816, 2020
512020
Marketing planning and digital customer loyalty data in small business
C Donnelly, G Simmons, G Armstrong, A Fearne
Marketing Intelligence & Planning 30 (5), 515-534, 2012
492012
Uncovering the link between governance as an innovation process and socio-economic regime transition in cities
G Simmons, JED Giraldo, Y Truong, M Palmer
Research Policy 47 (1), 241-251, 2018
472018
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
SR Didonet, A Fearne, G Simmons
International Small Business Journal 38 (2), 90-110, 2020
452020
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