| Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency Y Wu, K Zhang, J Xie Management Science 66 (7), 3095-3112, 2020 | 414 | 2020 |
| Contextual advertising K Zhang, Z Katona Marketing Science 31 (6), 980-994, 2012 | 151 | 2012 |
| Differentiation with user-generated content K Zhang, M Sarvary Management Science 61 (4), 898-914, 2015 | 129* | 2015 |
| Freemium as an optimal strategy for market dominant firms Z Shi, K Zhang, K Srinivasan Marketing Science 38 (1), 150-169, 2019 | 91 | 2019 |
| Content contributor management and network effects in a UGC environment K Zhang, T Evgeniou, V Padmanabhan, E Richard Marketing Science 31 (3), 433-447, 2012 | 90 | 2012 |
| A new approach to fake finger detection based on skin elasticity analysis J Jia, L Cai, K Zhang, D Chen Advances in Biometrics: International Conference, ICB 2007, Seoul, Korea …, 2007 | 84 | 2007 |
| The value of personal data in internet commerce: A high-stakes field experiment on data regulation policy T Sun, Z Yuan, C Li, K Zhang, J Xu Management Science 70 (4), 2645-2660, 2024 | 73 | 2024 |
| Breaking free of a stereotype: Should a domestic brand pretend to be a foreign one? K Zhang Marketing Science 34 (4), 539-554, 2015 | 42 | 2015 |
| The welfare impact of targeted advertising technologies V Marotta, Y Wu, K Zhang, A Acquisti Information Systems Research 33 (1), 131-151, 2022 | 38 | 2022 |
| Design of platform reputation systems: Optimal information disclosure Z Shi, K Srinivasan, K Zhang Marketing Science 42 (3), 500-520, 2023 | 37 | 2023 |
| The two facets of the exploration-exploitation dilemma K Zhang, W Pan 2006 IEEE/WIC/ACM International Conference on Intelligent Agent Technology …, 2006 | 26 | 2006 |
| Matchmaker competition and technology provision Y Wu, K Zhang, V Padmanabhan Journal of Marketing Research 55 (3), 396-413, 2018 | 25 | 2018 |
| The welfare impact of targeted advertising V Marotta, K Zhang, A Acquisti SSRN, 2018 | 9 | 2018 |
| Community leaders or entertainment workers? Incentivizing content generation in social media K Zhang, PP Zubcsek INSEAD Working Paper, 2011 | 9 | 2011 |
| Who Benefits from targeted advertising V Marotta, K Zhang, A Acquisti FTC Comment, October 8, 2015 | 5 | 2015 |
| The welfare and allocative impact of targeted advertising V Marotta, K Zhang, A Acquisti | 2 | 2015 |
| The matchmaker's dilemma Y Wu, K Zhang, V Padmanabhan Working paper, INSEAD, Singapore, 2013 | 2 | 2013 |
| Feature overload K Zhang, P Padmanabhan INSEAD Working Paper, 2011 | 2 | 2011 |
| A theorem of the maximin and applications to Bayesian zero-sum games T Van Zandt, K Zhang International Journal of Game Theory 40, 289-308, 2011 | 1 | 2011 |
Miklos SarvaryCarson Professor of Business, Columbia Business SchoolBestätigte E-Mail-Adresse bei columbia.edu
