| Why do customers use self-service information technologies in retail? The mediating effect of perceived service quality K Kallweit, P Spreer, W Toporowski Journal of retailing and consumer services 21 (3), 268-276, 2014 | 186 | 2014 |
| Augmented reality in retail: assessing the acceptance and potential for multimedia product presentation at the PoS P Spreer, K Kallweit Transactions on Marketing Research 1 (1), 20-35, 2014 | 127 | 2014 |
| Selling with technology: understanding the resistance to mobile sales assistant use in retailing P Spreer, PA Rauschnabel Journal of Personal Selling & Sales Management 36 (3), 240-263, 2016 | 70 | 2016 |
| Differentiation through Service Excellence: Empirical Findings on the Role of Self-Service Technology in Retail P Spreer, K Kallweit Successful Technological Integration for Competitive Advantage in Retail …, 2015 | 54* | 2015 |
| PsyConversion P Spreer Springer Fachmedien Wiesbaden, 2018 | 47 | 2018 |
| Die Digitalisierung des PoS. Ein Leitfaden zur Implementierung innovativer In-Store-Medien P Spreer Marketing Review St Gallen 30 (5), 48-59, 2013 | 12 | 2013 |
| Augmented Reality–Digital erweiterte Realität im stationären Handel P Spreer, K Kallweit, K Gutknecht, W Toporowski Marketing Review St. Gallen 29, 28-33, 2012 | 12 | 2012 |
| Humanoide Serviceroboter am PoS. Eine akzeptanzanalytische Untersuchung neuer Formen der Kundeninteraktion P Meyer, P Spreer, K Gutknecht Marketing Review St. Gallen 6 (35), 18-25, 2018 | 9 | 2018 |
| Technologieakzeptanz von Verkäufern als Herausforderung P Spreer, K Gutknecht Marketing Review St. Gallen 32 (6), 36-43, 2015 | 6 | 2015 |
| Behavioral Return Interventions. How Behavioral Science Helps Prevent Returns in E-Commerce T Pfrang, P Spreer Marketing Review St. Gallen 39 (4), 888-897, 2022 | 5 | 2022 |
| Improving the in-store customer information process using mobile augmented reality P Spreer, K Kallweit, K Gutknecht Proceedings of the 11th International Conference on Research in Advertising …, 2012 | 5 | 2012 |
| Die kundenzentrierte Organisation der Zukunft: Ein Chief Behavioral Officer für jedes Unternehmen? P Spreer, E Eller Bauchgefühl im Management: Die Rolle der Intuition in Wirtschaft …, 2021 | 3* | 2021 |
| Voice Assistants in Voice Commerce: The Impact of Social Cues on Trust and Satisfaction F Reinkemeier, P Spreer, W Toporowski Innovation Through Information Systems: Volume II: A Collection of Latest …, 2021 | 3 | 2021 |
| Digitales In-Store-Marketing: Erkenntnisse zu Akzeptanz und Wirkung P Spreer GHS - Göttinger Handelswissenschaftliche Schriften, 2013 | 3 | 2013 |
| Shake Hands with a Robot–Understanding Frontstage Employees' Adoption of Service Robots in Retailing P Meyer, P Spreer, K Gutknecht Marketing Review St. Gallen 39 (5), 46-54, 2022 | 2 | 2022 |
| Fundamentals of Decision-Making P Spreer PsyConversion®: 117 Behavior Patterns for an improved User Experience and …, 2024 | | 2024 |
| R-Commerce J Stalph, P Spreer, D Haratsis Springer Fachmedien Wiesbaden, 2023 | | 2023 |
| Conversational Agents im Voice Commerce: Der Einfluss von sozialen Reizen auf Vertrauen und Zufriedenheit F Reinkemeier, P Spreer, W Toporowski Proceedings of the 16th International Conference on Wirtschaftsinformatik …, 2021 | | 2021 |
| Why do mobile sales assistants fail? Exploring the salesperson’s perspective P Spreer, PA Rauschnabel AMA Summer Marketing Educators’ Conference, Atlanta, GA, 2016 | | 2016 |
| The Adoption of Interactive Service Technologies: Empirical Evidence from the Retail Industry P Spreer Verlag Dr. Kovač, 2016 | | 2016 |
Katrin KallweitUniversität GöttingenBestätigte E-Mail-Adresse bei stud.uni-goettingen.de