| The effects of utilitarian and hedonic online shopping value on consumer preference and intentions JW Overby, EJ Lee Journal of Business research 59 (10-11), 1160-1166, 2006 | 1707 | 2006 |
| Understanding consumer motivation and behavior related to self‐scanning in retailing: Implications for strategy and research on technology‐based self‐service PA Dabholkar, L Michelle Bobbitt, EJ Lee International Journal of Service Industry Management 14 (1), 59-95, 2003 | 564 | 2003 |
| Creating Value for online shoppers:Implications for satisfaction and loyalty JWO L Eun-Ju Journal of Satisfaction, Dissatisfaction and Complaining Behavior 17, 54, 2004 | 532* | 2004 |
| Segmenting the non‐adopter category in the diffusion of internet banking EJ Lee, KN Kwon, DW Schumann International Journal of Bank Marketing 23 (5), 414-437, 2005 | 356 | 2005 |
| Explaining the special case of incongruity in advertising: Combining classic theoretical approaches EJ Lee, DW Schumann Marketing Theory 4 (1-2), 59-90, 2004 | 217 | 2004 |
| A two‐step estimation of consumer adoption of technology‐based service innovations EJ Lee, J Lee, D Eastwood Journal of Consumer Affairs 37 (2), 256-282, 2003 | 211 | 2003 |
| The influence of communication source and mode on consumer adoption of technological innovations EJ Lee, J Lee, DW Schumann Journal of Consumer Affairs 36 (1), 1-27, 2002 | 189 | 2002 |
| How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation EJ Lee, H Choi, J Han, DH Kim, E Ko, KH Kim Journal of Business Research 117, 642-651, 2020 | 166 | 2020 |
| Empathy can increase customer equity related to pro-social brands EJ Lee Journal of Business Research 69 (9), 3748-3754, 2016 | 108 | 2016 |
| Haven't adopted electronic financial services yet? The acceptance and diffusion of electronic banking technologies EJ Lee, J Lee Journal of financial Counseling and Planning 11 (1), 49, 2000 | 104 | 2000 |
| The spell of green: Can frontal EEG activations identify green consumers? EJ Lee, G Kwon, HJ Shin, S Yang, S Lee, M Suh Journal of business ethics 122, 511-521, 2014 | 99 | 2014 |
| Internet advertising theory and research. DW Schumann, EE Thorson Lawrence Erlbaum Associates Publishers, 2007 | 94 | 2007 |
| Consumer adoption of Internet banking: Need-based and/or skill based? EJ Lee, J Lee Marketing Management Journal 11 (1), 2001 | 85 | 2001 |
| What can neuroscience offer marketing research? B Sung, NJ Wilson, JH Yun, EJ Lee Asia Pacific Journal of Marketing and Logistics 32 (5), 1089-1111, 2020 | 82 | 2020 |
| Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence JH Yun, EJ Lee, DH Kim Psychology & Marketing 38 (4), 610-625, 2021 | 64 | 2021 |
| Usefulness of ethnicity in international consumer marketing EJ Lee, A Fairhurst, S Dillard Journal of International Consumer Marketing 14 (4), 25-48, 2002 | 57 | 2002 |
| Brain buzz for Facebook? Neural indicators of SNS content engagement J Zhang, JH Yun, EJ Lee Journal of Business Research 130, 444-452, 2021 | 32 | 2021 |
| A sample selection model of consumer adoption of computer banking EJ Lee, DB Eastwood, J Lee Journal of Financial services research 26 (3), 263-275, 2004 | 30 | 2004 |
| A cross‐cultural study of interfirm power structure and commitment: the effect of collectivism S Ryu, EJ Lee, W Jun Lee Journal of Business & Industrial Marketing 26 (2), 92-103, 2011 | 28 | 2011 |
| Moral incompetency under time constraint EJ Lee, JH Yun Journal of Business Research 99, 438-445, 2019 | 27 | 2019 |
Jinkook LeeUniversity of Southern CaliforniaBestätigte E-Mail-Adresse bei usc.edu