Artikel mit Open-Access-Mandaten - Katy MasonWeitere Informationen
Nicht verfügbar: 5
Exploring the performativity of marketing: theories, practices and devices
K Mason, H Kjellberg, J Hagberg
Journal of Marketing Management 31 (1-2), 1-15, 2015
Mandate: Swedish Research Council, UK Engineering and Physical Sciences Research …
The role of proximity in business model design: Making business models work for those at the bottom of the pyramid
K Mason, R Chakrabarti
Industrial Marketing Management 61, 67-80, 2017
Mandate: UK Economic and Social Research Council
Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector
K Mason, M Friesl, CJ Ford
Industrial Marketing Management 67, 52-69, 2017
Mandate: UK Research & Innovation
Markets and marketing at the bottom of the pyramid
K Mason, R Chakrabarti, R Singh
Marketing Theory 17 (3), 261-270, 2017
Mandate: UK Engineering and Physical Sciences Research Council, UK Economic and …
Introduction: Exploring the performativity of marketing: theories, practices and devices
K Mason, H Kjellberg, J Hagberg
Marketing Performativity, 1-15, 2018
Mandate: Swedish Research Council, UK Engineering and Physical Sciences Research …
Verfügbar: 2
Markets under the microscope: making scientific discoveries valuable through choreographed contestations
K Mason, M Friesl, CJ Ford
Journal of Management Studies 56 (5), 966-999, 2019
Mandate: UK Research & Innovation
Learning from each other: Why and how business schools need to create a “paradox box” for academic–policy impact
N Beech, KJ Mason, R MacIntosh, D Beech
Academy of Management Learning & Education 21 (3), 487-502, 2022
Mandate: UK Research & Innovation
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