| The sites and practices of business models K Mason, M Spring Industrial marketing management 40 (6), 1032-1041, 2011 | 512 | 2011 |
| Learning to build a supply network: an exploration of dynamic business models KJ Mason, S Leek Journal of management studies 45 (4), 774-799, 2008 | 303 | 2008 |
| Exploring the performativity of marketing: theories, practices and devices K Mason, H Kjellberg, J Hagberg Journal of Marketing Management 31 (1-2), 1-15, 2015 | 187 | 2015 |
| Creating the competitive edge: A new relationship between operations management and industrial policy M Spring, A Hughes, K Mason, P McCaffrey Journal of Operations Management 49, 6-19, 2017 | 115 | 2017 |
| Impact and management research: Exploring relationships between temporality, dialogue, reflexivity and praxis R MacIntosh, N Beech, J Bartunek, K Mason, B Cooke, D Denyer British Journal of Management 28 (1), 3-13, 2017 | 114 | 2017 |
| Market futures/future markets: Research directions in the study of markets H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ... Marketing theory 12 (2), 219-223, 2012 | 108 | 2012 |
| Flexible business models K Mason, S Mouzas European Journal of Marketing 46 (10), 1340-1367, 2012 | 107 | 2012 |
| Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time K Mason, S Leek Industrial Marketing Management 41 (2), 319-332, 2012 | 98 | 2012 |
| Network pictures: Building an holistic representation of a dyadic business-to-business relationship S Leek, K Mason Industrial Marketing Management 38 (6), 599-607, 2009 | 82 | 2009 |
| Management education in turbulent times L Anderson, P Hibbert, K Mason, C Rivers Journal of Management Education 42 (4), 423-440, 2018 | 76 | 2018 |
| Market orientation and quasi-integration: Adding value through relationships K Mason, P Doyle, V Wong Industrial marketing management 35 (2), 140-155, 2006 | 75 | 2006 |
| Pitfalls in evaluating market orientation: an exploration of executives' interpretations K Mason, LC Harris Long Range Planning 38 (4), 373-391, 2005 | 71 | 2005 |
| The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship S Leek, K Mason Industrial Marketing Management 39 (3), 400-412, 2010 | 70 | 2010 |
| The role of proximity in business model design: Making business models work for those at the bottom of the pyramid K Mason, R Chakrabarti Industrial Marketing Management 61, 67-80, 2017 | 61 | 2017 |
| What are bottom of the pyramid markets and why do they matter? K Mason, R Chakrabarti, R Singh Marketing Theory 13 (3), 401-404, 2013 | 57 | 2013 |
| Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector K Mason, M Friesl, CJ Ford Industrial Marketing Management 67, 52-69, 2017 | 50 | 2017 |
| Causal social mechanisms; from the what to the why K Mason, G Easton, P Lenney Industrial Marketing Management 42 (3), 347-355, 2013 | 49 | 2013 |
| Markets and marketing at the bottom of the pyramid K Mason, R Chakrabarti, R Singh Marketing Theory 17 (3), 261-270, 2017 | 47 | 2017 |
| Informing a new business‐to‐business relationship: Corporate identity and the emergence of a relationship identity C Simoes, KJ Mason European Journal of Marketing 46 (5), 684-711, 2012 | 47 | 2012 |
| Performing a myth to make a market: The construction of the ‘magical world’of Santa T Palo, K Mason, P Roscoe Organization Studies 41 (1), 53-75, 2020 | 46 | 2020 |
Martin SpringProfessor of Operations Management, Lancaster University Management SchoolBestätigte E-Mail-Adresse bei lancaster.ac.uk
