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Yufei Zhang
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Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?
GTM Hult, PN Sharma, FV Morgeson III, Y Zhang
Journal of Retailing 95 (1), 10-23, 2019
4872019
Brand portfolio coherence: Scale development and empirical demonstration
HT Nguyen, Y Zhang, RJ Calantone
International Journal of Research in Marketing 35 (1), 60-80, 2018
622018
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
JA Mena, GTM Hult, OC Ferrell, Y Zhang
Journal of Business Research 95, 531-543, 2019
492019
Information Search and Product Returns Across Mobile and Traditional Online Channels
Y Zhang, CM Voorhees, C Lin, J Chiang, GTM Hult, RJ Calantone
Journal of Retailing 98 (2), 260-276, 2022
252022
Effects of firm-, industry-, and country-level innovation on firm performance
Y Zhang, GTM Hult, KJ David J., RJ Calantone
Marketing Letters 31, 231–245, 2020
212020
Brand relevance and the effects of product proliferation across product categories
Y Zhao, Y Zhang, JF Wang, WA Schrock, RJ Calantone
Journal of the Academy of Marketing Science 48 (6), 1192-1210, 2020
182020
To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions
Y Zhang, TE DeCarlo, AS Manikas, A Bhattacharya
Journal of the Academy of Marketing Science, 444-462, 2023
142023
Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
C Lin, Y Chen, J Chiang, Y Zhang
Marketing Science 40 (6), 1009-1216, 2021
62021
Enhancing e-Commerce Performance: Product Return and Online Customer Review Perspectives
Y Zhang
Michigan State University, 2018
12018
Leveraging customer learning and time-based targeting for fast fashion new arrivals
JF Wang, Y Zhang, GTM Hult, C Lin
Journal of Retailing and Consumer Services 83 (March 2025), 2025
2025
Dynamic interplays between online reviews and marketing promotions
Y Zhang, CM Voorhees, GTM Hult
Journal of the Academy of Marketing Science 52 (November 2024), 1820–1841, 2024
2024
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