| Innovation in hospitality and tourism industries A Bilgihan, M Nejad Journal of Hospitality and Tourism Technology 6 (3), 2015 | 175 | 2015 |
| Influentials and influence mechanisms in new product diffusion: an integrative review MG Nejad, DL Sherrell, E Babakus Journal of Marketing Theory and Practice 22 (2), 185-208, 2014 | 147 | 2014 |
| Alternative supply chain production–sales policies for new product diffusion: An agent-based modeling and simulation approach M Amini, T Wakolbinger, M Racer, MG Nejad European journal of operational research 216 (2), 301-311, 2012 | 140 | 2012 |
| Subjective and objective financial literacy, opinion leadership, and the use of retail banking services MG Nejad, K Javid International Journal of Bank Marketing 36 (4), 784-804, 2018 | 72 | 2018 |
| Research on financial services innovations: A quantitative review and future research directions M Nejad International Journal of Bank Marketing 34 (7), 1042-1068, 2016 | 62 | 2016 |
| Research on financial innovations: An interdisciplinary review MG Nejad International Journal of Bank Marketing 40 (3), 578-612, 2022 | 56 | 2022 |
| Success factors in product seeding: The role of homophily MG Nejad, M Amini, E Babakus Journal of Retailing 91 (1), 68-88, 2015 | 56 | 2015 |
| Pricing financial services innovations MG Nejad, H Estelami Journal of Financial Services Marketing 17, 120-134, 2012 | 45 | 2012 |
| The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth MG Nejad, M Amini, DL Sherrell International Journal of Research in Marketing, 2015 | 37 | 2015 |
| A framework for sustainable service system configuration: Exploring value paradoxes with examples from the hospitality industry ACR Van Riel, JJ Zhang, LP McGinnis, MG Nejad, M Bujisic, PA Phillips Journal of Service Management 30 (3), 349-368, 2019 | 36 | 2019 |
| An intersectional approach to evaluating consumer financial literacy MG Nejad, G O’Connor Journal of Financial Services Marketing 21, 308-324, 2016 | 22 | 2016 |
| The impact of cognitive style, entrepreneurial attitudes and gender on competitive price responses H Estelami, MG Nejad Journal of Product & Brand Management 26 (7), 759-770, 2017 | 19 | 2017 |
| Optimal pricing for the growth of innovations with direct network externalities: an agent‐based approach MG Nejad Journal of Product & Brand Management 22 (2), 180-190, 2013 | 16 | 2013 |
| On the contributions and the validation of an agent-based simulation model of innovation diffusion MG Nejad European Journal of Marketing 50 (3/4), 647-657, 2016 | 12 | 2016 |
| Optimal introductory pricing for new financial services MG Nejad, S Kabadayi Journal of Financial Services Marketing 21, 34-50, 2016 | 12 | 2016 |
| Is share of wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy A Buoye, Y Komarova Loureiro, S Kabadayi, MG Nejad, TL Keiningham, ... Journal of Service Management 27 (4), 434-459, 2016 | 11 | 2016 |
| Alternative measures of price perceptions: implications for service evaluation models MG Nejad, RD Evans Jr, E Babakus Services Marketing Quarterly 30 (4), 397-417, 2009 | 9 | 2009 |
| The role of influentials in the diffusion of new products M Ghoreishi Nejad University of Memphis, 2011 | 8 | 2011 |
| The role of cognitive and demographic profile of future managers on product elimination decisions H Estelami, M G. Nejad Journal of Research in Marketing and Entrepreneurship 24 (2), 365-384, 2023 | 7 | 2023 |
| Challenges and opportunities for innovation in financial services MG Nejad International Journal of Bank Marketing 34 (1), 2-8, 2016 | 7 | 2016 |
