| Qualitative marketing research D Carson Sage, 2001 | 3208 | 2001 |
| SME marketing in practice A Gilmore, D Carson, K Grant Marketing intelligence & planning 19 (1), 6-11, 2001 | 1137 | 2001 |
| The network construct in entrepreneurship research: a review and critique A O’Donnell, A Gilmore, D Cummins, D Carson Management Decision 39 (9), 749-760, 2001 | 596 | 2001 |
| Innovative marketing in SMEs M O'dwyer, A Gilmore, D Carson European journal of marketing 43 (1/2), 46-61, 2009 | 593 | 2009 |
| Services marketing and management A Gilmore Sage, 2003 | 513 | 2003 |
| Changes in museum management: A custodial or marketing emphasis? A Gilmore, R Rentschler Journal of management development 21 (10), 745-760, 2002 | 460 | 2002 |
| Customer loyalty: an empirical study R McMullan, A Gilmore European journal of marketing 42 (9/10), 1084-1094, 2008 | 453 | 2008 |
| E‐marketing and SMEs: operational lessons for the future A Gilmore, D Gallagher, S Henry European Business Review 19 (3), 234-247, 2007 | 411 | 2007 |
| The conceptual development of customer loyalty measurement: A proposed scale R McMullan, A Gilmore Journal of Targeting, Measurement and Analysis for Marketing 11, 230-243, 2003 | 395 | 2003 |
| SME marketing management competencies D Carson, A Gilmore International Business Review 9 (3), 363-382, 2000 | 388 | 2000 |
| Marketing at the interface: not ‘what’but ‘how’ D Carson, A Gilmore Journal of marketing theory and practice 8 (2), 1-7, 2000 | 375 | 2000 |
| Entrepreneurial and SME marketing A Gilmore Journal of research in marketing and entrepreneurship 13 (2), 137-145, 2011 | 332 | 2011 |
| Networking in SMEs: Evaluating its contribution to marketing activity A Gilmore, D Carson, S Rocks International Business Review 15 (3), 278-293, 2006 | 272 | 2006 |
| Entrepreneurial marketing by networking A Gilmore, D Carson New England Journal of Entrepreneurship 2 (2), 31, 1999 | 271 | 1999 |
| Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing P Whalen, C Uslay, VJ Pascal, G Omura, A McAuley, CJ Kasouf, R Jones, ... Journal of Strategic Marketing 24 (1), 5-19, 2016 | 259 | 2016 |
| “Integrative” qualitative methods in a services context A Gilmore, D Carson Marketing Intelligence & Planning 14 (6), 21-26, 1996 | 251 | 1996 |
| Small business owner‐managers and their attitude to risk A Gilmore, D Carson, A O'Donnell Marketing Intelligence & Planning 22 (3), 349-360, 2004 | 250 | 2004 |
| Exploring entrepreneurial marketing M Miles, A Gilmore, P Harrigan, G Lewis, Z Sethna Journal of Strategic Marketing 23 (2), 94-111, 2015 | 232 | 2015 |
| Competitive advantage in small to medium-sized enterprises A O'Donnell, A Gilmore, D Carson, D Cummins Journal of strategic marketing 10 (3), 205-223, 2002 | 224 | 2002 |
| Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisation M O'Dwyer, A Gilmore Journal of Business Research 87, 58-68, 2018 | 205 | 2018 |
