| When is honesty the best policy? The effect of stated company intent on consumer skepticism MR Foreh, S Grier Journal of consumer psychology 13 (3), 349-356, 2003 | 1538 | 2003 |
| Identity-based consumer behavior A Reed II, MR Forehand, S Puntoni, L Warlop International Journal of Research in Marketing 29 (4), 310-321, 2012 | 900 | 2012 |
| Identity salience and the influence of differential activation of the social self-schema on advertising response. MR Forehand, R Deshpandé, A Reed II Journal of Applied psychology 87 (6), 1086, 2002 | 762 | 2002 |
| What we see makes us who we are: Priming ethnic self-awareness and advertising response MR Forehand, R Deshpandé Journal of Marketing Research 38 (3), 336-348, 2001 | 603 | 2001 |
| Ad schema incongruity as elicitor of ethnic self-awareness and differential advertising response CV Dimofte, MR Forehand, R Deshpande Journal of Advertising 32 (4), 7-17, 2003 | 220 | 2003 |
| Implicit self-referencing: The effect of nonvolitional self-association on brand and product attitude AW Perkins, MR Forehand Journal of Consumer Research 39 (1), 142-156, 2012 | 154 | 2012 |
| A framework for disseminating evidence-based health promotion practices JR Harris, A Cheadle, PA Hannon, P Lichiello, M Forehand, E Mahoney, ... Preventing chronic disease 9, E22, 2011 | 139 | 2011 |
| Implicit assimilation and explicit contrast: A set/reset model of response to celebrity voice-overs MR Forehand, A Perkins Journal of consumer research 32 (3), 435-441, 2005 | 135 | 2005 |
| Barriers to and facilitators of alcohol use disorder pharmacotherapy in primary care: a qualitative study in five VA clinics EC Williams, CE Achtmeyer, JP Young, D Berger, G Curran, KA Bradley, ... Journal of general internal medicine 33, 258-267, 2018 | 107 | 2018 |
| Self-identity and consumer behavior J Escalas Journal of consumer research 39 (5), xv-xviii, 2013 | 100 | 2013 |
| Riding coattails: When co-branding helps versus hurts less-known brands M Cunha Jr, MR Forehand, JW Angle Journal of Consumer Research 41 (5), 1284-1300, 2015 | 93 | 2015 |
| Measuring the nonconscious A Perkins, M Forehand, A Greenwald, D Maison Handbook of consumer psychology, 461-476, 2008 | 83 | 2008 |
| Tu Amigo Pepe: evaluation of a multi-media marketing campaign that targets young Latino immigrant MSM with HIV testing messages R Solorio, P Norton-Shelpuk, M Forehand, D Montaño, J Stern, J Aguirre, ... AIDS and Behavior 20, 1973-1988, 2016 | 77 | 2016 |
| The ebb and flow of consumer identities: the role of memory, emotions and threats A Reed II, MR Forehand Current Opinion in Psychology 10, 94-100, 2016 | 76 | 2016 |
| Extending overjustification: The effect of perceived reward-giver intention on response to rewards. MR Forehand Journal of applied psychology 85 (6), 919, 2000 | 64 | 2000 |
| Activating stereotypes with brand imagery: The role of viewer political identity JW Angle, SW Dagogo-Jack, MR Forehand, AW Perkins Journal of Consumer Psychology 27 (1), 84-90, 2017 | 59 | 2017 |
| Attitudes towards and beliefs about HIV testing among Latino immigrant MSM: a comparison of testers and nontesters R Solorio, M Forehand, J Simoni AIDS research and treatment 2013 (1), 563537, 2013 | 56 | 2013 |
| Endorsements as Voting Cues: Heuristic and Systematic Processing in Initiative Elections1 M Forehand, J Gastil, MA Smith Journal of Applied Social Psychology 34 (11), 2215-2231, 2004 | 56 | 2004 |
| An interpretive frame model of identity-dependent learning: The moderating role of content-state association KR Mercurio, MR Forehand Journal of Consumer Research 38 (3), 555-577, 2011 | 55 | 2011 |
| On self-referencing differences in judgment and choice S Sood, M Forehand Organizational Behavior and Human Decision Processes 98 (2), 144-154, 2005 | 55 | 2005 |
