Prof. Mohammed T. Nuseir

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Dr. Ahmad AljumahAl Ain university of science and technologyCorreu electrònic verificat a aau.ac.ae
Ghaleb A. El RefaeProfessor of Financial Economics and Accounting, Al Ain University of Science and TechnologyCorreu electrònic verificat a aau.ac.ae
Dr. Muhammad AlshuridehUniversity of Sharjah & The University of JordanCorreu electrònic verificat a sharjah.ac.ae
Ahmad Qasim Mohammad AlHamadAssociate Professor - IS Department - Sharjah UniversityCorreu electrònic verificat a sharjah.ac.ae
Samer HamadnehAssistant Professor of Marketing - University of JordanCorreu electrònic verificat a ju.edu.jo
Md. Mahmudul AlamUniversiti Utara MalaysiaCorreu electrònic verificat a uum.edu.my
PROF. DR. NITIN ARORAAmity International Business School, Amity UniversityCorreu electrònic verificat a amity.edu
Abdallah AlShawabkehAssociate Professor, College of Business Al Ain UniversityCorreu electrònic verificat a aau.ac.ae
Hilda MadanatCorreu electrònic verificat a westcliff.edu
Husam Shahroor, PhD, CPAI, MBA, MAAssistant Professor of Accounting, Higher Colleges of TechnologyCorreu electrònic verificat a hct.ac.ae
Amer QasimAl Ain University of Science and Technology - UAECorreu electrònic verificat a aau.ac.ae
Muhammad Farhan Basheer (PhD)Associate Professor, University of South AsiaCorreu electrònic verificat a usa.edu.pk
AlaEldin AwawdehEmirates College of TechnologyCorreu electrònic verificat a ect.ac.ae
Muhammad AzeemPhd Student of University Utara MalaysiaCorreu electrònic verificat a oyagsb.uum.edu.my
Dr. Waseem Ul HameedInstitute of Business, Management and Administrative Sciences (IBMAS), Islamia UniversityCorreu electrònic verificat a iub.edu.pk
Dr. Ahmad AburayyaCity University AjmanCorreu electrònic verificat a cu.ac.ae
Dr. Md. Aminul IslamFull Research Professor, Prince Mohammad Bin Fahd UniversityCorreu electrònic verificat a pmu.edu.sa
Dr. Mamoun AkroushProfessor of Marketing and Strategic Management, The German Jordanian University/Graduate School ofCorreu electrònic verificat a gju.edu.jo
Bushra MahadinAssociate Professor of Marketing, American University of MadabaCorreu electrònic verificat a aum.edu.jo
Ahmad GhandourProfessor of E-Business at Middle East UniversityCorreu electrònic verificat a meu.edu.jo

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Prof. Mohammed T. Nuseir

Al Ain University of science and technology

Correu electrònic verificat a aau.ac.ae - Pàgina d'inici

Digital Marketing Social Media Marketing


Títol Ordena per cites Ordena per any Ordena per títol	Citada per Citada per	Any
The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE) Mohammed .T.Nuseir Journal of Islamic Marketing 10 (No. 3), 759-767, 2019	315	2019
The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE M.T.Nuseir,Aljumah. A International Journal of Innovation, Creativity and Change 11 (3), 310- 324, 2020	196	2020
Traditional marketing analytics, big data analytics and big data system quality and the success of new product development AI Aljumah, MT Nuseir, MM Alam Business Process Management Journal 27 (4), 1108-1125, 2021	145	2021
Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter? AI Aljumah, MT Nuseir, MM Alam Business Process Management Journal 27 (4), 1088-1107, 2021	141	2021
Digital media impact on SMEs performance in the UAE Mohammed .T.Nuseir Academy of Entrepreneurship Journal, 2018	140	2018
Antecedents of entrepreneurial intentions in smart city of Neom Saudi Arabia: Does the entrepreneurial education on artificial intelligence matter? M T. Nuseir, MF Basheer, A Aljumah Cogent Business & Management 7 (1), 1-17, 2020	139	2020
4Ps: A strategy to secure customers' loyalty via customer satisfaction Mohammed. T.Nuseir, Madanat, Hilda International Journal of Marketing Studies 7 (4), 78, 2015	116	2015
The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter? A Aljumah, MT Nuseir, MT Alshurideh The Effect of Coronavirus Disease (COVID-19) on Business Intelligence 334 …, 2021	108	2021
Determinants of e-logistic customer satisfaction: A mediating role of information and communication technology (ICT) WU Hameed, S Nadeem, M Azeem, AI Aljumah, ... International Journal of Supply Chain Management (IJSCM) 7 (1), 105-111, 2018	108	2018
Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness AI Aljumah, M Nuseir, GA El Refae Growing Science, 2023	105	2023
Digital Marketing Adoption Influenced by Relative Advantage and Competitive Industry: A UAE Tourism Case Study M.T.Nuseir,A.Jumah International Journal of Innovation, Creativity and Change 11 (2), 23-37, 2020	101*	2020
The effects of subjective norm on the intention to use social media networks: An exploratory study using PLS-SEM and machine learning approach B Al Kurdi, M Alshurideh, M Nuseir, A Aburayya, SA Salloum International conference on advanced machine learning technologies and …, 2021	98	2021
The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing MT Nuseir, G Elrefae International Journal of Data and Network Science 6 (3), 875-884, 2022	96	2022
How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness MT Nuseir, A Aljumah, MT Alshurideh The Effect of Coronavirus Disease (COVID-19) on Business Intelligence 334 …, 2021	94	2021
The e-Learning of Students and University’s Brand Image (Post COVID-19): How Successfully Al-Ain University Have Embraced the Paradigm Shift in Digital Learning MT Nuseir, A Ghaleb, A Aljumah The Effect of Coronavirus Disease (COVID-19) on Business Intelligence 334 …, 2021	93	2021
The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction AI Aljumah, MT Nuseir, GA El Refae International Journal of Data and Network Science 6 (4), 1359-1368, 2022	86	2022
Gender discrimination at workplace: Do artificial intelligence (AI) and machine learning (ML) have opinions about it MT Nuseir, BH Al Kurdi, MT Alshurideh, HM Alzoubi The international conference on artificial intelligence and computer vision …, 2021	85	2021
Impacts of Service Quality, Satisfaction and Trust on the Loyalty of Foreign Patients in Malaysian Medical Tourism A.Aljumah,Mohammed.T. Nuseir International Journal of Innovation, Creativity and Change 11 (2), 451-467, 2020	83	2020
Exploring the use of online marketing strategies and digital media to improve the brand loyalty and customer retention Mohammed. T.Nuseir International Journal of Business and Management 11 (4), 228-238, 2016	81	2016
The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration AI Aljumah, H Shahroor, M Nuseir, GA El Refae Uncertain Supply Chain Management 10 (4), 1379 - 1386, 2022	80	2022

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