Joseph F. Hair, Jr.

Joseph F. Hair, Jr.

University of South Alabama, Cleverdon Chair of Business
Correu electrònic verificat a southalabama.edu
Citat per 512409
multivariate analysis business analytics marketing structural equation modeling PLS
Kevin Lane Keller

Kevin Lane Keller

Tuck School of Business at Dartmouth College
Correu electrònic verificat a dartmouth.edu
Citat per 357971
Marketing Branding Brands Brand Management
TaranVeer kaur Mann

TaranVeer kaur Mann

Lovely Professional University
Citat per 352067
Marketing
Valarie Zeithaml

Valarie Zeithaml

Marketing Department, University of North Carolina at Chapel Hill
Correu electrònic verificat a unc.edu
Citat per 314933
marketing services marketing service management
Marko Sarstedt

Marko Sarstedt

Ludwig-Maximilians-University Munich
Correu electrònic verificat a lmu.de
Citat per 263654
Marketing Structural Equation Modeling Consumer Behavior PLS Research Methods
Anderson Gaitan

Anderson Gaitan

Independiente
Citat per 258159
Marketing negocios digitales comercio
R. P. Bagozzi

RP Bagozzi

Professor of Behavioral Science in Management, University of Michigan
Correu electrònic verificat a umich.edu
Citat per 239807
Marketing Management social psychology statistics neuroscience
Claes Fornell

Claes Fornell

Chairman and Founder, American Customer Satisfaction Index
Correu electrònic verificat a umich.edu
Citat per 221129
Customer Satisfaction Marketing Customer Experience Management
Scott B. MacKenzie

Scott B. MacKenzie

Professor Emeritus of Marketing, Indiana University
Correu electrònic verificat a indiana.edu
Citat per 191079
Marketing consumer behavior research methods advertising leadership
DAvid Aaker

DAvid Aaker

Prophet, BerkeleyHaas School of Business, University of California
Correu electrònic verificat a prophet.com
Citat per 164094
Marketing branding strategy stories growth
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