متابعة
Roderick J. Brodie
Roderick J. Brodie
Department of Marketing University of Auckland Business School
بريد إلكتروني تم التحقق منه على auckland.ac.nz
عنوان
عدد مرات الاقتباسات
عدد مرات الاقتباسات
السنة
Customer engagement: Conceptual domain, fundamental propositions, and implications for research
RJ Brodie, LD Hollebeek, B Jurić, A Ilić
Journal of service research 14 (3), 252-271, 2011
59772011
Consumer engagement in a virtual brand community: An exploratory analysis
RJ Brodie, A Ilic, B Juric, L Hollebeek
Journal of business research 66 (1), 105-114, 2013
51602013
Consumer brand engagement in social media: Conceptualization, scale development and validation
LD Hollebeek, MS Glynn, RJ Brodie
Journal of interactive marketing 28 (2), 149-165, 2014
43932014
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
AE Cretu, RJ Brodie
Industrial marketing management 36 (2), 230-240, 2007
17992007
Measuring the quality of relationships in consumer services: an empirical study
K Roberts, S Varki, R Brodie
European Journal of marketing 37 (1/2), 169-196, 2003
14612003
Actor engagement as a microfoundation for value co-creation
K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen
Journal of business research 69 (8), 3008-3017, 2016
10632016
Investigating the service brand: A customer value perspective
RJ Brodie, JRM Whittome, GJ Brush
Journal of business research 62 (3), 345-355, 2009
8802009
How firms relate to their markets: an empirical examination of contemporary marketing practices
NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston
Journal of marketing 66 (3), 33-46, 2002
8802002
Towards a paradigm shift in marketing? An examination of current marketing practices
RJ Brodie, NE Coviello, RW Brookes, V Little
Journal of marketing management 13 (5), 383-406, 1997
6981997
Understanding contemporary marketing: development of a classification scheme
NE Coviello, RJ Brodie, HJ Munro
Journal of Marketing management 13 (6), 501-522, 1997
5411997
An investigation of marketing practice by firm size
NE Coviello, RJ Brodie, HJ Munro
Journal of business venturing 15 (5-6), 523-545, 2000
5302000
Beyond virtuality: from engagement platforms to engagement ecosystems
C F. Breidbach, R Brodie, L Hollebeek
Managing Service Quality 24 (6), 592-611, 2014
4692014
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
RJ Brodie, MS Glynn, V Little
Marketing theory 6 (3), 363-379, 2006
4272006
Actor engagement in networks: Defining the conceptual domain
RJ Brodie, JA Fehrer, E Jaakkola, J Conduit
Journal of service research 22 (2), 173-188, 2019
4102019
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance
RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston
Journal of interactive marketing 21 (1), 2-21, 2007
4052007
The influence of involvement on purchase intention for new world wine
LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi
Food Quality and Preference 18 (8), 1033-1049, 2007
3892007
Engagement platforms in the sharing economy: Conceptual foundations and research directions
CF Breidbach, RJ Brodie
Journal of Service Theory and Practice 27 (4), 761-777, 2017
3872017
Consumer evaluations of brand extensions: Further empirical results
L Sunde, RJ Brodie
International Journal of Research in Marketing 10 (1), 47-53, 1993
3701993
Resource integration
M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ...
Marketing theory 12 (2), 201-205, 2012
3402012
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
LD Hollebeek, J Conduit, RJ Brodie
Journal of Marketing Management 32 (5-6), 393-398, 2016
3382016
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مقالات 1–20