| Celebrity endorsement, brand credibility and brand equity A Spry, R Pappu, T Bettina Cornwell European Journal of Marketing 45 (6), 882-909, 2011 | 1408 | 2011 |
| Brands Taking a Stand: Authentic Brand Activism or Woke Washing? J Vredenburg, S Kapitan, A Spry, JA Kemper Journal of Public Policy & Marketing 39 (4), 444-460, 2020 | 914 | 2020 |
| Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice J Vredenburg, S Kapitan, A Spry, J Kemper The Conversation, 2018 | 70 | 2018 |
| A multi-stakeholder IMC framework for networked brand identity DC Orazi, A Spry, MN Theilacker, J Vredenburg European Journal of Marketing 51 (3), 551-571, 2017 | 54 | 2017 |
| Transformative Branding: A Dynamic Capability to Challenge the Dominant Social Paradigm A Spry, B Figueiredo, L Gurrieri, JA Kemper, J Vredenburg Journal of Macromarketing, 2021 | 42 | 2021 |
| Strategic B2B brand activism: Building conscientious purpose for social impact S Kapitan, JA Kemper, J Vredenburg, A Spry Industrial Marketing Management 107, 14-28, 2022 | 39 | 2022 |
| The role of corporate versus product brand dominance in brand portfolio overlap: A Pitch A Wallin, A Spry Journal of Accounting and Management Information Systems 15 (2), 434-439, 2016 | 30 | 2016 |
| From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity Z Lee, A Spry, Y Ekinci, J Vredenburg Journal of Brand Management, 2022 | 25 | 2022 |
| Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game J Vredenburg, A Spry, J Kemper, S Kapitan The Conversation, 2020 | 6 | 2020 |
| Brand Activism Is Moving up the Supply Chain-Corporate Accountability or Commercial Censorship? S Kapitan, A Spry, J Vredenburg, J Kemper The Conversation, 2020 | 4 | 2020 |
| Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract J Vredenburg, S Kapitan, A Spry, J Kemper Academy of Marketing Science Annual Conference, 623-624, 2019 | 3 | 2019 |
| Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy A Spry, BA Lukas Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 1 | 2016 |
| Brand purpose: a literature review and BEING implementation framework C France, CF Gonzalez-Arcos, AM O’Rourke, A Spry, B Bruce Journal of Product & Brand Management, 2024 | | 2024 |
| The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened? Z Lee, A Spry, J Vredenburg The Conversation, 2024 | | 2024 |
| When charities engage in'brand activism', research shows they must demonstrate bravery to attract donations Z Lee, A Spry, J Vredenburg The Conversation 2023 (12 Jul), 2023 | | 2023 |
| Consumers Are Wise to ‘Woke Washing’-but Truly ‘Transformative Branding’Can Still Make a Difference A Spry, B Figueiredo, J Vredenburg, J Kemper, L Gurrieri The Conversation, 2021 | | 2021 |
| Shoving a sock in it is not the answer. Have advertisers called time on Alan Jones? A Spry, J Vredenburg The Conversation, 2019 | | 2019 |
| Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity J Vredenburg, S Kapitan, A Spry, J Kemper The Conversation, 2019 | | 2019 |
| How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand Dominance A Spry, A Wallin 2016 Global Marketing Conference at Hong Kong, 331-332, 2016 | | 2016 |
| Customer Participation in New Product Development: Exploring the Role of Environmental Dynamism R Gruner, B Lukas, A Spry Australia and New Zealand Marketing Academy Conference: Agents of change, 2014 | | 2014 |
Jessica VredenburgSenior Lecturer in Marketing, Auckland University of Technologyبريد إلكتروني تم التحقق منه على aut.ac.nz