| A holistic examination of Net Promoter TL Keiningham, L Aksoy, B Cooil, TW Andreassen, L Williams Journal of Database Marketing & Customer Strategy Management 15 (2), 79-90, 2008 | 165 | 2008 |
| Service failure severity, customer satisfaction, and market share: An examination of the airline industry TL Keiningham, FV Morgeson III, L Aksoy, L Williams Journal of Service Research 17 (4), 415-431, 2014 | 155 | 2014 |
| Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness L Aksoy, TL Keiningham, A Buoye, B Lariviere, L Williams, I Wilson Journal of Business Research 68 (12), 2464-2476, 2015 | 124 | 2015 |
| A roadmap for driving customer word-of-mouth TL Keiningham, RT Rust, B Lariviere, L Aksoy, L Williams Journal of Service Management 29 (1), 2-38, 2018 | 101 | 2018 |
| Disrupt: Think the unthinkable to spark transformation in your business L Williams FT Press, 2015 | 79 | 2015 |
| The practitioners’ path to customer loyalty: memorable experiences or frictionless experiences? L Williams, A Buoye, TL Keiningham, L Aksoy Journal of Retailing and Consumer Services 57, 102215, 2020 | 60 | 2020 |
| Why Loyalty Matters: The groundbreaking approach to rediscovering happiness, meaning and lasting fulfillment in your life and work T Keiningham, L Aksoy BenBella Books, 2010 | 43 | 2010 |
| The wallet allocation rule: Winning the battle for share TL Keiningham, L Aksoy, L Williams, AJ Buoye John Wiley & Sons, 2015 | 34 | 2015 |
| Are daily deals good for merchants S Gupta, R Weaver, T Keiningham, L Williams Harvard Business School Case 9, 513-559, 2012 | 21 | 2012 |
| TOXICITY OF ALLYL ESTERS IN INSECT CELL LINES AND IN SPODOPTERA LITTORALIS LARVAE M Giner, J Avilla, M Balcells, S Caccia, G Smagghe Archives of Insect Biochemistry and Physiology 79 (1), 18-30, 2012 | 18 | 2012 |
| It's not your score that matters: the importance of relative metrics B Larivière, A De Keyser, T Keiningham, L Aksoy, A Buoye, L Williams Handbook of service marketing research, 166-181, 2014 | 12 | 2014 |
| Why a loyal customer isn‟ t always a profitable one K Tim, A Lerzan, B Alexander, W Luke The Wall Street Journal, 2009 | 10 | 2009 |
| Why loyalty matters in retailing TL Keiningham, L Aksoy, L Williams, A Buoye Service management: the new paradigm in retailing, 67-82, 2011 | 8 | 2011 |
| Understanding what it takes to be number 1 A Buoye, TL Keiningham, L Williams, L Aksoy Customer experience management: Enhancing experience and value through …, 2014 | 6 | 2014 |
| Disrupt L Williams Pearson Education Incorporated, 1900 | 6 | 1900 |
| What’s the right customer experience for your brand? L Williams, A Buoye, TL Keiningham, L Aksoy Harvard Business Review, 2021 | 5 | 2021 |
| The Definitive Guide to Effective Innovation (Collection) T Davila, M Epstein, R Shelton, A Bruce, DM Birchall, L Williams, ... FT Press, 2013 | 4 | 2013 |
| Help Your Team Measure Customer Experience Data More Accurately L Williams accessed February 22, 2019, 2018 | 3 | 2018 |
| The disruptive physician L Williams AANA journal 63 (5), 377-379, 1995 | 3 | 1995 |
| WAR: What else is it good for? A comparison of Maximum Difference scaling, Adaptive Choice-based conjoint, constant sum scaling and wallet allocation rule utilities A Buoye, L Williams, J Weiner Journal of Creating Value 4 (1), 61-81, 2018 | 2 | 2018 |
Lerzan AksoyDean, Gabelli School of Business and Professor of Marketing, Fordham Universityبريد إلكتروني تم التحقق منه على fordham.edu