متابعة
Markus Giesler
Markus Giesler
Professor of Marketing, York University, Schulich School of Business
بريد إلكتروني تم التحقق منه على schulich.yorku.ca - الصفحة الرئيسية
عنوان
عدد مرات الاقتباسات
عدد مرات الاقتباسات
السنة
Consumers and artificial intelligence: An experiential perspective
S Puntoni, RW Reczek, M Giesler, S Botti
Journal of marketing 85 (1), 131-151, 2021
8662021
Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity
M Giesler, E Veresiu
Journal of Consumer Research 41 (3), 840-857, 2014
8472014
Consumer gift systems
M Giesler
Journal of consumer research 33 (2), 283-290, 2006
7142006
Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict
MK Luedicke, CJ Thompson, M Giesler
Journal of Consumer Research 36 (6), 1016-1032, 2010
5652010
Conflict and compromise: drama in marketplace evolution
M Giesler
Journal of Consumer Research 34 (6), 739-753, 2008
5502008
How doppelgänger brand images influence the market creation process: Longitudinal insights from the rise of botox cosmetic
M Giesler
Journal of Marketing 76 (6), 55-68, 2012
5282012
Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia
CJ Thompson, E Arnould, M Giesler
Marketing Theory 13 (2), 149-174, 2013
2632013
Market system dynamics
M Giesler, E Fischer
Marketing Theory 17 (1), 3-8, 2017
2532017
The anthropology of file sharing: Consuming Napster as a gift
M Giesler, M Pohlmann
Advances in consumer research 30, 273-279, 2003
2532003
Autonomy in consumer choice
K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ...
Marketing letters 31, 429-439, 2020
1652020
Beyond acculturation: Multiculturalism and the institutional shaping of an ethnic consumer subject
E Veresiu, M Giesler
Journal of Consumer Research 45 (3), 553-570, 2018
1602018
A tutorial in consumer research: Process theorization in cultural consumer research
M Giesler, CJ Thompson
Journal of Consumer Research 43 (4), 497-508, 2016
1552016
The social form of Napster: Cultivating the paradox of consumer emancipation
M Giesler, M Pohlmann
Advances in consumer research 30, 94-100, 2003
1122003
Reframing the embodied consumer as cyborg a posthumanist epistemology of consumption
M Giesler, A Venkatesh
Advances in consumer research 32, 661, 2005
982005
Creating a consumable past: how memory making shapes marketization
KH Brunk, M Giesler, BJ Hartmann
Journal of Consumer Research 44 (6), 1325-1342, 2018
912018
The past, present and future of AI in marketing
H Conick
Marketing News 51 (1), 26-35, 2017
842017
Social systems in marketing
M Giesler
European advances in consumer research 6, 249-256, 2003
602003
Brand communities and their social antagonists: insights from the Hummer case
MK Lüdicke, M Giesler
Consumer tribes, 275-95, 2007
512007
Consumer gift systems
G Markus
Journal of Consumer Research 33 (2), 283-90, 2006
382006
Contested consumption in everyday life
MK Luedicke, M Giesler
Advances in consumer research 35 (1), 812-813, 2008
332008
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مقالات 1–20