| Social desirability bias and the validity of indirect questioning RJ Fisher Journal of Consumer Research, 303-315, 1993 | 4112 | 1993 |
| Normative influences on impulsive buying behavior DW Rook, RJ Fisher Journal of Consumer Research, 305-313, 1995 | 3472 | 1995 |
| Collaborative communication in interfirm relationships: Moderating effects of integration and control JJ Mohr, RJ Fisher, JR Nevin Journal of Marketing, 103-115, 1996 | 1619 | 1996 |
| Customer betrayal and retaliation: when your best customers become your worst enemies Y Grégoire, RJ Fisher Journal of the Academy of Marketing science 36, 247-261, 2008 | 1126 | 2008 |
| Factors leading to group identification: A field study of winners and losers RJ Fisher, K Wakefield Psychology & Marketing 15 (1), 23-40, 1998 | 1110 | 1998 |
| Social desirability bias and the validity of self‐reported values RJ Fisher, JE Katz Psychology & marketing 17 (2), 105-120, 2000 | 880 | 2000 |
| The effects of relationship quality on customer retaliation Y Grégoire, RJ Fisher Marketing Letters 17, 31-46, 2006 | 703 | 2006 |
| Enhancing communication between marketing and engineering: The moderating role of relative functional identification RJ Fisher, E Maltz, BJ Jaworski Journal of Marketing, 54-70, 1997 | 689 | 1997 |
| Internet marketing R Mohammed, RJ Fisher, BJ Jaworski, GJ Paddison Auflage, New York, 2004 | 679 | 2004 |
| The effects of recognition and group need on volunteerism: A social norm perspective RJ Fisher, D Ackerman Journal of consumer research 25 (3), 262-275, 1998 | 536 | 1998 |
| An investigation into the social context of early adoption behavior RJ Fisher, LL Price Journal of Consumer Research, 477-486, 1992 | 521 | 1992 |
| An empathy-helping perspective on consumers' responses to fund-raising appeals RJ Fisher, M Vandenbosch, KD Antia Journal of consumer research 35 (3), 519-531, 2008 | 362 | 2008 |
| Gender differences in responses to emotional advertising: A social desirability perspective RJ Fisher, L Dubé Journal of Consumer Research 31 (4), 850-858, 2005 | 307 | 2005 |
| International pleasure travel motivations and post-vacation cultural attitude change RJ Fisher, LL Price Journal of leisure research 23 (3), 193-208, 1991 | 219 | 1991 |
| How does enforcement deter gray market incidence? KD Antia, ME Bergen, S Dutta, RJ Fisher Journal of Marketing 70 (1), 92-106, 2006 | 181 | 2006 |
| Removing social desirability bias with indirect questioning: Is the cure worse than the disease? RJ Fisher, GJ Tellis Advances in consumer research 25 (1), 1998 | 164 | 1998 |
| Group-Derived Consumption: The Role of Similarity and Attractiveness in Identification with a Favorite Sports Team. RJ Fisher Advances in consumer research 25 (1), 1998 | 163 | 1998 |
| The price of being beautiful: Negative effects of attractiveness on empathy for children in need RJ Fisher, Y Ma Journal of Consumer Research 41 (2), 436-450, 2014 | 156 | 2014 |
| Sources of durable competitive advantage in new products MW Lawless, RJ Fisher Journal of Product Innovation Management 7 (1), 35-44, 1990 | 137 | 1990 |
| Durable differentiation strategies for services RJ Fisher Journal of Services Marketing 5 (1), 19-28, 1991 | 132 | 1991 |
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