| Market intelligence dissemination across functional boundaries E Maltz, AK Kohli Journal of marketing Research 33 (1), 47-61, 1996 | 1118 | 1996 |
| Enhancing communication between marketing and engineering: The moderating role of relative functional identification RJ Fisher, E Maltz, BJ Jaworski Journal of marketing 61 (3), 54-70, 1997 | 689 | 1997 |
| Purchase occasion influence on the role of music in advertising MI Alpert, JI Alpert, EN Maltz Journal of business research 58 (3), 369-376, 2005 | 409 | 2005 |
| Reducing marketing’s conflict with other functions: the differential effects of integrating mechanisms E Maltz, AK Kohli Journal of the Academy of Marketing Science 28, 479-492, 2000 | 407 | 2000 |
| Is all communication created equal?: An investigation into the effects of communication mode on perceived information quality E Maltz Journal of Product Innovation Management: An International Publication Of …, 2000 | 268 | 2000 |
| Distributor sharing of strategic information with suppliers GL Frazier, E Maltz, KD Antia, A Rindfleisch Journal of marketing 73 (4), 31-43, 2009 | 267 | 2009 |
| Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions E Maltz, WE Souder, A Kumar Journal of Business Research 52 (1), 69-82, 2001 | 202 | 2001 |
| Demand collaboration: effects on knowledge creation, relationships, and supply chain performance KB Kahn, EN Maltz, JT Mentzer Journal of Business Logistics 27 (2), 191-221, 2006 | 150 | 2006 |
| Customer service in the distributor channel empirical findings. A Maltz, E Maltz Journal of business Logistics 19 (2), 1998 | 131 | 1998 |
| Cultivating shared value initiatives: A three Cs approach E Maltz, S Schein Journal of Corporate Citizenship, 55-74, 2012 | 114 | 2012 |
| Transformative subsistence entrepreneurship: a study in India S Sridharan, E Maltz, M Viswanathan, S Gupta Journal of Macromarketing 34 (4), 486-504, 2014 | 104 | 2014 |
| Assessing and maximizing corporate social initiatives: a strategic view of corporate social responsibility E Maltz, F Thompson, DJ Ringold Journal of Public Affairs 11 (4), 344-352, 2011 | 101 | 2011 |
| How procurement managers view low cost countries and geographies: a perceptual mapping approach JR Carter, A Maltz, T Yan, E Maltz International Journal of Physical Distribution & Logistics Management 38 (3 …, 2008 | 87 | 2008 |
| Impact of culture on supplier selection decision making JR Carter, A Maltz, E Maltz, M Goh, T Yan The International Journal of Logistics Management 21 (3), 353-374, 2010 | 69 | 2010 |
| Expanding the role of institutional research at small private universities: A case study in enrollment management using data mining CM Antons, EN Maltz New directions for institutional research 2006 (131), 69-81, 2006 | 63 | 2006 |
| An enhanced framework for improving cooperation between marketing and other functions: the differential role of integrating mechanisms E Maltz Journal of Market-Focused Management 2, 83-98, 1997 | 60 | 1997 |
| Decision support for university enrollment management: Implementation and experience EN Maltz, KE Murphy, ML Hand Decision Support Systems 44 (1), 106-123, 2007 | 55 | 2007 |
| Benchmarking sustainability performance: the next step in building sustainable business models E Maltz, HH Bi, M Bateman Journal of Public Affairs 18 (3), e1606, 2018 | 51 | 2018 |
| The effects of flexible firm orientations on market information use: Intended and unintended consequences E Maltz, A Menon, JB Wilcox Journal of Strategic Marketing 14 (2), 147-164, 2006 | 39 | 2006 |
| How managers make sourcing decisions about low cost regions: Insights from perceptual mapping A Maltz, JR Carter, E Maltz Industrial Marketing Management 40 (5), 796-804, 2011 | 38 | 2011 |
