| Strategic herding behavior in peer-to-peer loan auctions M Herzenstein, UM Dholakia, RL Andrews Journal of Interactive Marketing 25 (1), 27-36, 2011 | 567 | 2011 |
| Studying consideration effects in empirical choice models using scanner panel data RL Andrews, TC Srinivasan Journal of Marketing Research 32 (1), 30-41, 1995 | 372 | 1995 |
| A comparison of segment retention criteria for finite mixture logit models RL Andrews, IS Currim Journal of Marketing Research 40 (2), 235-243, 2003 | 347 | 2003 |
| The democratization of personal consumer loans? Determinants of success in online peer-to-peer loan auctions M Herzenstein, RL Andrews, UM Dholakia, E Lyandres Bulletin of the University of Delaware 15 (3), 274-277, 2008 | 328 | 2008 |
| Hierarchical Bayes versus finite mixture conjoint analysis models: A comparison of fit, prediction, and partworth recovery RL Andrews, A Ansari, IS Currim Journal of Marketing Research 39 (1), 87-98, 2002 | 266 | 2002 |
| An empirical comparison of logit choice models with discrete versus continuous representations of heterogeneity RL Andrews, A Ainslie, IS Currim Journal of Marketing Research 39 (4), 479-487, 2002 | 256 | 2002 |
| The determinants of cigarette consumption: a meta-analysis RL Andrews, GR Franke Journal of Public Policy & Marketing 10 (1), 81-100, 1991 | 208 | 1991 |
| Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy RL Andrews, IS Currim International Journal of Internet Marketing and Advertising 1 (1), 38-61, 2004 | 204 | 2004 |
| Enriching scanner panel models with choice experiments J Swait, RL Andrews Marketing Science 22 (4), 442-460, 2003 | 140 | 2003 |
| Retention of latent segments in regression-based marketing models RL Andrews, IS Currim International Journal of Research in Marketing 20 (4), 315-321, 2003 | 133 | 2003 |
| Parameter bias from unobserved effects in the multinomial logit model of consumer choice C Abramson, RL Andrews, IS Currim, M Jones Journal of Marketing Research 37 (4), 410-426, 2000 | 110 | 2000 |
| Consumer heterogeneity in the longer-term effects of price promotions J Lim, IS Currim, RL Andrews International Journal of Research in Marketing 22 (4), 441-457, 2005 | 99 | 2005 |
| Inferring market structure from customer response to competing and complementary products T Elrod, GJ Russell, AD Shocker, RL Andrews, L Bacon, BL Bayus, ... Marketing Letters 13, 221-232, 2002 | 98 | 2002 |
| Identifying segments with identical choice behaviors across product categories: An intercategory logit mixture model RL Andrews, IS Currim International Journal of Research in Marketing 19 (1), 65-79, 2002 | 86 | 2002 |
| Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions AK Manrai, RL Andrews European Journal of Operational Research 111 (2), 193-215, 1998 | 78 | 1998 |
| Recovering and profiling the true segmentation structure in markets: an empirical investigation RL Andrews, IS Currim International Journal of Research in Marketing 20 (2), 177-192, 2003 | 70 | 2003 |
| Simulation experiments in choice simplification: The effects of task and context on forecasting performance RL Andrews, AK Manrai Journal of Marketing Research 35 (2), 198-209, 1998 | 63 | 1998 |
| MDS maps for product attributes and market response: an application to scanner panel data RL Andrews, AK Manrai Marketing Science 18 (4), 584-604, 1999 | 60 | 1999 |
| Forecasting performance of structural time series models RL Andrews Journal of Business & Economic Statistics 12 (1), 129-133, 1994 | 59 | 1994 |
| Estimating the SCAN⁎ PRO model of store sales: HB, FM or just OLS? RL Andrews, IS Currim, P Leeflang, J Lim international Journal of Research in Marketing 25 (1), 22-33, 2008 | 57 | 2008 |