Defining consumer satisfaction JL Giese, JA Cote Academy of marketing science review 1 (1), 1-22, 2000 | 3477 | 2000 |
Customer retailer loyalty in the context of multiple channel strategies DW Wallace, JL Giese, JL Johnson Journal of retailing 80 (4), 249-263, 2004 | 1002 | 2004 |
Impression management using typeface design PW Henderson, JL Giese, JA Cote Journal of marketing 68 (4), 60-72, 2004 | 548 | 2004 |
Using type font characteristics to communicate brand personality of new brands B Grohmann, JL Giese, ID Parkman Journal of Brand Management 20 (5), 389-403, 2013 | 181 | 2013 |
Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information JZ Sojka, JL Giese Psychology & Marketing 23 (12), 995-1014, 2006 | 148 | 2006 |
Thinking and/or Feeling: An Examination of Interaction Between Processing Styles. JZ Sojka, JL Giese Advances in consumer research 24 (1), 1997 | 122 | 1997 |
The influence of personality traits on the processing of visual and verbal information JZ Sojka, JL Giese Marketing letters 12, 91-106, 2001 | 112 | 2001 |
Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength JL Giese, K Malkewitz, UR Orth, PW Henderson Journal of Business Research 67 (6), 1154-1161, 2014 | 79 | 2014 |
Effects of product-specific word-of-mouth communication on product category involvement JL Giese, ER Spangenberg, AE Crowley Marketing Letters 7, 187-199, 1996 | 58 | 1996 |
Using individual differences to detect customer shopping behaviour JZ Sojka, JL Giese The International Review of Retail, Distribution and Consumer Research 13 (4 …, 2003 | 37 | 2003 |
The relationship between processing styles and self-control behavioral characteristics J Giese, J Sojka Marketing Letters 9, 371-382, 1998 | 18 | 1998 |
An exploratory study of word‐of‐mouth communication in a hierarchy of effects context ER Spangenberg, JL Giese Communication Research Reports 14 (1), 88-96, 1997 | 17 | 1997 |
Retailer evaluation: the crucial link between in-store processes and shopping outcomes E Gurel-Atay, JL Giese, J Godek The International Review of Retail, Distribution and Consumer Research 20 (3 …, 2010 | 16 | 2010 |
The effect of product-level standards of comparison on consumer satisfaction JL Giese, JA Cote, PW Henderson Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1997 | 10 | 1997 |
Feeling, thinking, and differential decision making under risk S Andrews, J Giese, D Boush Advances in Consumer Research 37, 465-466, 2010 | 2 | 2010 |
Defining Consumer Satisfaction, Giese and Cote/Defining Consumer Satisfaction JL Giese Academy of Marketing Science Review 2000 (1), 0 | 2 | |
Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions EG Atay, J Giese, J Godek Institute for Social Research 150, 165, 2008 | | 2008 |
Advertising socially sensitive products: The effects of processing style and type of appeal JZ Sojka, DE Innis, JL Giese American Marketing Association. Conference Proceedings 9, 8, 1998 | | 1998 |
Conceptualizing consumer satisfaction: A definition, properties, and contextual influences. JL Giese | | 1997 |
Anhang I: Übersicht der einbezogenen Literatur LPA Simons, H Bouwman, DW Wallace, JL Giese, JL Johnson, ... | | |