| Product placement in movies: The effect of prominence and mode on audience recall PB Gupta, KR Lord Journal of Current Issues & Research in Advertising 20 (1), 47-59, 1998 | 1210 | 1998 |
| Comparative and noncomparative advertising: Attitudinal effects under cognitive and affective involvement conditions S Putrevu, KR Lord Journal of advertising 23 (2), 77-91, 1994 | 1096 | 1994 |
| Picture-based persuasion processes and the moderating role of involvement PW Miniard, S Bhatla, KR Lord, PR Dickson, HR Unnava Journal of consumer research 18 (1), 92-107, 1991 | 699 | 1991 |
| Switching behavior in automobile markets: a consideration-sets model R Sambandam, KR Lord Journal of the academy of marketing science 23, 57-65, 1995 | 336 | 1995 |
| The combined influence hypothesis: Central and peripheral antecedents of attitude toward the ad KR Lord, MS Lee, PL Sauer Journal of Advertising 24 (1), 73-85, 1995 | 312 | 1995 |
| Motivating recycling behavior: A quasiexperimental investigation of message and source strategies KR Lord Psychology & Marketing 11 (4), 341-358, 1994 | 193 | 1994 |
| Consumer responses to complex advertisements: The moderating role of need for cognition, knowledge, and gender S Putrevu, J Tan, KR Lord Journal of Current Issues & Research in Advertising 26 (1), 9-24, 2004 | 189 | 2004 |
| Corporate social and environmental responsibility in services: Will consumers pay for it? HG Parsa, KR Lord, S Putrevu, J Kreeger Journal of retailing and consumer services 22, 250-260, 2015 | 172 | 2015 |
| Attention versus distraction: The interactive effect of program involvement and attentional devices on commercial processing KR Lord, RE Burnkrant Journal of Advertising 22 (1), 47-60, 1993 | 164 | 1993 |
| Informational and transformational responses to celebrity endorsements KR Lord, S Putrevu Journal of Current Issues & Research in Advertising 31 (1), 1-13, 2009 | 158 | 2009 |
| Differences in Normative and Informational Social Influence. KR Lord, MS Lee, P Choong Advances in consumer research 28 (1), 2001 | 132 | 2001 |
| Exploring the dimensionality of the need for cognition scale KR Lord, S Putrevu Psychology & Marketing 23 (1), 11-34, 2006 | 125 | 2006 |
| Advertising and publicity: An information processing perspective KR Lord, S Putrevu Journal of economic psychology 14 (1), 57-84, 1993 | 124 | 1993 |
| The impact of membership fees on consumer attitude and choice AS Dick, KR Lord Psychology & Marketing 15 (1), 41-58, 1998 | 99 | 1998 |
| Processing Internet communications: A motivation, opportunity and ability framework S Putrevu, KR Lord Journal of Current Issues & Research in Advertising 25 (1), 45-59, 2003 | 94 | 2003 |
| Search dimensions, patterns and segment profiles of grocery shoppers S Putrevu, KR Lord Journal of Retailing and Consumer Services 8 (3), 127-137, 2001 | 74 | 2001 |
| Program context antecedents of attitude toward radio commercials KR Lord, MS Lee, PL Sauer Journal of the Academy of Marketing Science 22 (1), 3-15, 1994 | 74 | 1994 |
| The effects of program-induced mood states on memory for commercial information KR Lord, RE Burnkrant, HR Unnava Journal of Current Issues & Research in Advertising 23 (1), 1-15, 2001 | 69 | 2001 |
| Acceptance of recycling appeals: The moderating role of perceived consumer effectiveness KR Lord, S Putrevu Journal of Marketing Management 14 (6), 581-590, 1998 | 64 | 1998 |
| Communicating in print: A comparison of consumer responses to different promotional formats KR Lord, S Putrevu Journal of Current Issues & Research in Advertising 20 (2), 1-18, 1998 | 57 | 1998 |
Sanjay PutrevuDean, Monte Ahuja Endowed Chair and Professorبريد إلكتروني تم التحقق منه على csuohio.edu
